# Eclectically Branded Brews This Coffee Brand Does a Fantastic Job with Its Packaging and Identity By Farida Helmy | Published 2014-07-30 | Updated 2014-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-brand References: [thecoolector](http://www.thecoolector.com/stone-creek-coffee/) & [stonecreekcoffee](https://www.stonecreekcoffee.com) A well designed coffee brand is powerful. Not only will it attract customers but it also has the power to shape an ideology about how people feel about the brand and what they expect from it. Striking [coffee brand designs](https://www.trendhunter.com/trends/blueprint-coffee) are usually the first thing that pulls in new customers. After that it purely comes down to taste and service. So when a brand has all three like [Stone Creek Coffee](https://www.trendhunter.com/trends/stone-creek-coffee-escape-pods), it is bound to become a hit in the java world. The Wisconsin-based brand offers different [brilliantly roasted and crafted coffees](https://www.trendhunter.com/trends/kloo) from all over the world for caffeine lovers to enjoy. Stone Creek Coffee doesn’t just make amazing coffee, it also helps those in need as well -- it donates time, support and of course to local, non-profit organizations. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 61% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Eclectic Branding:** Opportunity for companies to draw in customers with unique and visually appealing packaging and brand identity. - **Social Responsibility:** Brands can differentiate themselves and connect with customers by demonstrating support for local non-profit organizations. - **Sustainability:** An opportunity for coffee brands to demonstrate their commitment to environmentally-friendly practices through their packaging materials and production methods. ### Industries Being Reshaped - **Coffee:** A chance for coffee companies to stand out in a crowded market and connect with environmentally-conscious and socially-minded customers. - **Packaging:** Opportunity for packaging companies to create unique and sustainable designs that appeal to eco-friendly coffee brands. - **Non-profit:** Non-profit organizations can seek support and partnerships from socially responsible coffee brands. ## Related on Trend Hunter - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Rebellious Coffee Brands](https://www.trendhunter.com/trends/rare-breed-coffee.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Collaborative Coffee Labels](https://www.trendhunter.com/trends/nuzee.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md)