# Mouthwatering Coffee Campaigns La Colombe's Coffee Billboard Shares Tantalizing Images By Laura McQuarrie | Published 2019-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-billboard References: [prnewswire](https://www.prnewswire.com/news-releases/la-colombe-coffee-roasters-launches-its-first-ever-advertising-campaign-celebrating-mouth-watering-images-you-can-taste-300866596.html) & [lacolombe](https://www.lacolombe.com/) [La Colombe](https://www.trendhunter.com/trends/draft-lattes), the creator of the world's first textured cold latte, is now launching its first-ever coffee campaign. The summer campaign from La Colombe, one of the largest independently-owned coffee companies, puts an emphasis on sharing mouthwatering images of coffee, as well as its conveniently [canned packaging](https://www.trendhunter.com/trends/premium-canned-lattes). As La Colombe operates 30 cafes across the country, its digital and out-of-home advertisements will be appearing in various locations, including its hometown of Philadelphia. In a prime location in New York City, the coffee roaster will be sharing a hand-painted coffee billboard showing [cold brew coffee](https://www.trendhunter.com/trends/girl-scout-smores-cold-brew-latte), which represents the most-ordered beverage in La Colombe's New York cafes. The coffee campaign is centered on sharing the ingredients and qualities of its innovative and creamy Draft Latte in a mouthwatering way. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 77% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Mouthwatering Ad Campaigns:** Opportunities for companies to create visually attractive and enticing marketing campaigns that showcase their products - **Convenient Packaging:** Innovative packaging solutions that make products more accessible and transportable for consumers - **Textured Beverages:** Developing unique and textured beverages that stand out in the market and appeal to consumers' taste buds ### Who This Affects Most - **Coffee Industry:** Opportunities to explore new ways to market and package coffee products to attract more customers - **Advertising Industry:** Opportunities for marketing and advertising companies to help coffee companies with their advertising campaigns - **Packaging Industry:** Opportunities to develop innovative packaging solutions for coffee and other beverages to make them more convenient for consumers ## Related on Trend Hunter - [Frothy Canned Cold Brews](https://www.trendhunter.com/trends/draft-lattes.md) - [Romantic Ready-to-Drink Lattes](https://www.trendhunter.com/trends/draft-latte-strawberry-mocha.md) - [Multi-Serve Cold Brews](https://www.trendhunter.com/trends/multiserve-cold-brew.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Collaborative Digital Coffee Campaigns](https://www.trendhunter.com/trends/coffee-break.md) - [Plant-Based Coffee Campaigns](https://www.trendhunter.com/trends/minor-figures-1.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md)