# Co-Branded Character Beverages The Coffee Bean & Tea Leaf and tokidoki Created Exclusive Drinks By Laura McQuarrie | Published 2024-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-bean-tea-leaf-x-tokidoki References: [prnewswire](https://www.prnewswire.com/news-releases/the-coffee-bean--tea-leaf-introduces-new-beverages-and-expanded-merchandise-collection-with-tokidoki-302204885.html)  On July 21st, [The Coffee Bean & Tea Leaf](https://www.trendhunter.com/trends/world-of-tea-collection) invited [tokidoki](https://www.trendhunter.com/trends/coffee-bean-and-tea-leaf) fans to get a sneak peek at its second collaborative collection with the iconic lifestyle brand and meet artist Simone Legno. Beloved tokidoki characters inspired the flavors of the three exclusive co-branded beverages, which can be purchased for a limited time at The Coffee Bean & Tea Leaf cafes and ordered through the mobile app. While Chocotella is a dark chocolate hazelnut Ice Blended drink with handcrafted chocolate whipped cream, sprinkles and a dark chocolate drizzle, Boba Bob is an iced dirty chai latte with [brown sugar boba](https://www.trendhunter.com/trends/line-friends-x-gong-cha). Alongside three fun new beverages, The Coffee Bean & Tea Leaf and tokidoki collaborated on a merch collection with character pins, water bottles, reusable bags and more influenced by Japanese design. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 71% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Character-themed Beverages:** The rise of exclusive character-themed drinks, such as those inspired by tokidoki, showcases a trend where popular culture merges with the beverage industry to create limited-time offerings. - **Co-branded Collaborations:** Brands are increasingly teaming up to release exclusive products, blending their unique identities and expanding their reach, as seen with The Coffee Bean & Tea Leaf and tokidoki's joint venture. - **Limited-time Offerings:** Introducing products for a short duration, such as the exclusive drinks from The Coffee Bean & Tea Leaf and tokidoki, appeals to consumers' desire for unique and ephemeral experiences. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry welcomes disruptive innovation through specialty character-branded drinks that attract niche market segments and drive foot traffic. - **Retail Merchandising:** Retailers are capitalizing on collaborative merchandise collections, like character-themed merchandise, to offer fresh, culturally relevant products that entice collectors and fans. - **Mobile Ordering:** The integration of exclusive, limited-time offers available via mobile apps is transforming the way consumers engage with and access unique product offerings from their favorite brands. ## Related on Trend Hunter - [Co-Branded Cartoon Beverages](https://www.trendhunter.com/trends/coffee-bean-and-tea-leaf.md) - [Brown Sugar Boba Lattes](https://www.trendhunter.com/trends/summer-cafe-menu.md) - [Cafe-Style Boba Beverages](https://www.trendhunter.com/trends/bobaccinos.md) - [Cartoon Cat Boba Beverages](https://www.trendhunter.com/trends/hello-kitty-friends-boba.md) - [Global Tea Collections](https://www.trendhunter.com/trends/world-of-tea-collection.md) - [Winter-Ready Seasonal Beverage Menus](https://www.trendhunter.com/trends/coffee-bean-tea-leaf1.md) - [Fan Voting Cafe Drinks](https://www.trendhunter.com/trends/barista-creations.md) - [Horchata-Inspired Beverages](https://www.trendhunter.com/trends/horchata-inspired-beverages.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md)