# Playful Coffee Bars Café August Marries a Vibrant Brand Identity with Quirky Decor Accents By Jana Pijak | Published 2015-10-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-bar References: [behance.net](https://www.behance.net/gallery/30132899/Caf-August) Café August is an Estonian coffee bar that features hand-brewed beverages and a [stunning interior design concept](https://www.trendhunter.com/trends/caf-tondo). Featuring quirky elements like geometric shelves -- resembling intricate pieces of folded paper origami -- and [vintage seating](https://www.trendhunter.com/trends/le-cornichon), Café August's interior blends together contemporary and rustic elements. In addition to salvaging retro furniture pieces, this coffee bar also boasts an [eye-catching brand identity](https://www.trendhunter.com/trends/watchhouse-caf). Featuring a blend of gold and turquoise hues, the cafe's branding is a nod to vintage typography and design details. Inspired by a textile company of the same name that was opened in 1907, this branding features vintage logos and graphics. They are used to adorn promotional materials like printed menus and business cards along with in-store signage that features menu pricing. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Hand-brewed Beverages:** Opportunity for innovative methods and flavors in the coffee industry. - **Quirky Interior Design:** Potential for unique and playful decor concepts in hospitality and retail spaces. - **Vintage Branding:** Opportunity to incorporate nostalgia and retro aesthetics into branding strategies. ### Sectors Adopting This - **Coffee Bars:** Potential for coffee shops to differentiate themselves through creative brewing techniques and unique interior design. - **Hospitality:** Possibility for hotels and restaurants to embrace quirky and unconventional interior design to create memorable experiences for guests. - **Graphic Design:** Chance for graphic design firms to leverage vintage and nostalgic elements in branding and marketing materials. ## Related on Trend Hunter - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Eclectic Bistro Designs](https://www.trendhunter.com/trends/deux-gares-express-caf.md) - [Boldly Designed Minimal Cafes](https://www.trendhunter.com/trends/vinklu.md) - [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Juxtaposing Finnish Design-Themed Cafes](https://www.trendhunter.com/trends/el-fant-caf.md) - [Golden-Hour Café Interiors](https://www.trendhunter.com/trends/caf-goldie.md)