# Inaugural Coffee Promotions Krispy Kreme Honors the United States of Americano By Daniel Glover | Published 2009-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-art-free-barack-obama-americanos-from-krispy-kreme-uk References: [mischiefpr](http://www.mischiefpr.com/news/2009/01/12/united-states-of-americano/) It's Obama's big week, and to celebrate, [Krispy Kreme UK](https://www.trendhunter.com/trends/christmas-creations-kit) is giving away [free Americanos](https://www.trendhunter.com/trends/pret-organic-coffee) to anyone who goes in store and says “Yes we can” to the staff behind the counter. To launch the United States of Americano, promotion brand agency [Mischief](https://www.trendhunter.com/trends/people-are-the-best) has created some neat Obama art, which will be sprinkled on people's coffee and hopefully become a point of discussion. **Implications** - Businesses that use holidays and special events to rev up their customers are using great tools that happen to come around several times a year. Using a holidays to your business' advantage is a great way for its workers to get creative and earn extra money. People love when a business optimizes special occasions. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Holiday Promotions:** Businesses that use holidays to rev up their customers are using great tools and can earn extra money. - **Event-based Marketing:** Using special events to your business' advantage is a great way for workers to get creative and earn extra money. - **Branded Art:** Creating unique art on products can spark discussion and create a memorable experience for customers. ### Who This Affects Most - **Hospitality:** Hotels, restaurants, and cafes can leverage holiday promotions to attract customers and increase revenue. - **Retail:** Retailers can use event-based marketing to drive sales during holiday seasons and special occasions. - **Advertising & Marketing:** Agencies can create branded art and unique experiences to help clients stand out in the market and drive customer engagement. ## Related on Trend Hunter - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/krispy-kreme-and-joe-jonas.md) - [Complimentary Donut QSR Promotions](https://www.trendhunter.com/trends/krispy-kreme-and-mcdonalds.md) - [Complimentary Summertime Donut Deals](https://www.trendhunter.com/trends/july-freedom-days.md) - [Exclusive Patriotic Donuts](https://www.trendhunter.com/trends/i-heart-america.md) - [Unlimited $1 Donut Deals](https://www.trendhunter.com/trends/go-for-the-glaze.md) - [Convenience Store Coffee Promotions](https://www.trendhunter.com/trends/circle-k-free-coffee-week.md) - [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md) - [No-ID Donut Promotions](https://www.trendhunter.com/trends/free-original-glazed-donut.md) - [Kindness-Themed Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-world-kindness-day.md)