# Redesigned Corporate Cafes 'Coffee and Tea' is Starbucks' Latest Attempt at Not Looking Lame By Robyn Currie | Published 2010-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-and-tea References: [freshnessmag](http://www.freshnessmag.com/2010/01/12/starbucks-new-coffee-shop-designs/) & [tmagazine.blogs.nytimes](http://tmagazine.blogs.nytimes.com/2010/01/11/now-brewing-starbucks-gets-a-makeover/#more-51373) I am not going to hate on [Starbucks](https://www.trendhunter.com/trends/starbucks-new-ads) too much here, they have paid my bills for a few years, and still do. But we could all see trouble a brewing, and to face the problems head on, ‘Coffee and Tea’ was devised. This is the re-branding, and relaunching of the chain. An attempt to not look so yuppie-ish to the urban artist, and to be a little bit more country to the rural folk. With rustic hardword floors, the mysterious removal of the eponymous green siren, Coffee and Tea still promises to deliver your [obnoxious latte](https://www.trendhunter.com/trends/pique-moco-bouquet-tea-latte) that has a temperature requirement. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Rustic Cafe Aesthetics:** Opportunity for cafes to embrace a rustic, country-inspired aesthetic to attract a wider customer base. - **Rebranding and Relaunching:** Disruptive opportunity for businesses to rebrand and relaunch their offerings to appeal to different market segments. - **Customizable Temperature Beverages:** Innovation opportunity for cafes to offer customizable temperature options for beverages to cater to individual preferences. ### Industries Being Reshaped - **Coffee Shop Industry:** Opportunity for coffee shops to redesign their spaces and offerings to create unique, relatable experiences for customers. - **Hospitality Industry:** Disruptive potential for the hospitality industry to revamp their cafes and restaurants to incorporate rustic aesthetics and appeal to diverse clientele. - **Food and Beverage Industry:** Innovation potential for the food and beverage industry to introduce customizable temperature options for beverages, catering to varying preferences and enhancing customer experience. ## Related on Trend Hunter - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Reconstructed Coffee Restaurants](https://www.trendhunter.com/trends/bad-ass-coffee.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Seasonal Coffee Launches](https://www.trendhunter.com/trends/starbucks-8.md) - [Global Tea Collections](https://www.trendhunter.com/trends/world-of-tea-collection.md) - [Independent Coffee Shop Solutions](https://www.trendhunter.com/trends/independent-coffee-shop.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md) - [Convenient Cafe RTD Beverages](https://www.trendhunter.com/trends/starbucks-readytodrink-range.md)