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# Coffee-Infused Juice Beverages
Ocean Spray's 'Brew' Combines Cold Brew Coffee and Juice

By Laura McQuarrie | Published 2020-01-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-and-juice
References: [prnewswire](https://www.prnewswire.com/news-releases/ocean-spray-launches-brew-a-superfruit-juice-with-cold-brew-coffee-300985995.html) & [oceanspray](http://www.oceanspray.com)

Those who enjoy the refreshment and sweetness of fruit juices and the energizing benefits of coffee may enjoy the newest product from [Ocean Spray](https://www.trendhunter.com/trends/ocean-spray-zero-sugar-juice-drink) called Brew, which combines [cold brew coffee and juice](https://www.trendhunter.com/trends/comeback-coffee-soda). The hybrid drink prepared with real fruit juice and 100% Colombian coffee is as nutritious as it is energizing, and is being introduced in two flavors: Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee.

In each eight-ounce serving, there's 40 milligrams of naturally sourced caffeine from green coffee beans, which is roughly equivalent to a half of a cup of coffee. In addition to this, Brew is packed with antioxidants, Vitamin C and Vitamin B from the superfruit juices, which are free from added sugar, preservatives, artificial flavors or colors.

Image Credit: Ocean Spray

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 41% | Activity: 64% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Coffee-infused Juice:** Combining the taste of fruit juices and the energizing benefits of coffee could be a new trend for the beverage industry.
- **Cold Brew Coffee Beverages:** Using cold brew coffee as the base for beverages could be a new trend in the coffee industry.
- **Health-conscious Beverages:** Beverages packed with antioxidants, vitamins, and free from added sugar, preservatives, artificial flavors or colors could be a new trend in the health-conscious industry.

### Who This Affects Most

- **Beverage Industry:** Introducing coffee-infused juice and cold brew coffee could disrupt the beverage industry by creating new, innovative drink options.
- **Coffee Industry:** Using cold brew coffee as a base for beverages could disrupt the coffee industry by creating more diverse coffee drink options.
- **Health and Wellness Industry:** Creating health-conscious beverages, such as those packed with antioxidants and vitamins and free from added sugar, preservatives, artificial flavors or colors could disrupt the health and wellness industry by providing a new category of healthy beverage options.

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