# Excitable Cafe Branding Brianne Boland's Coffee and Ice Cream Shop Packaging Screams Enthusiasm By Laura McQuarrie | Published 2014-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-and-ice-cream-shop References: [thedieline](http://www.thedieline.com/blog/2014/6/25/demitasse-creamery) & [brianneboland](http://www.brianneboland.com/demitasse/) This impressive [coffee and ice cream shop packaging](https://www.trendhunter.com/trends/retail-coffee-packaging) was actually developed for the fictional Demitasse Creamery as part of a student project by Brianne Boland. The bold contrast in product offerings is represented in the [vibrant black, white and yellow coloring](https://www.trendhunter.com/trends/vibrant-packaging-design) of the cups and containers, which shows off more of its fun personality with witty quips like: "Depresso: the feeling you get when this cup is empty" printed on them. Boland describes the choice of yellow as a "HI-HOW-ARE-YA hue," and a perfect blend of everything the Demitasse Creamery is about—[modernity, youthfulness, excitement](https://www.trendhunter.com/trends/modernized-coffees) and mischief. Graphics for the Demitasse Creamery brand are basic, featuring simple shapes, patterns and icons that are playful and smile-inducing. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Colorful Packaging:** Opportunity for brands to create vibrant and eye-catching packaging that reflects their personality and engages customers. - **Witty Quips:** Opportunity to incorporate clever and humorous statements on packaging to create a memorable and entertaining experience for customers. - **Playful Graphics:** Opportunity to use simple shapes, patterns, and icons in branding to evoke a sense of fun and joy. ### Industries Being Reshaped - **Food and Beverage Packaging:** Innovative packaging designs can disrupt the food and beverage industry by capturing consumer attention and conveying brand personality. - **Coffee and Ice Cream Shops:** Coffee and ice cream shops can differentiate themselves by adopting exciting and engaging packaging strategies like those showcased in the article. - **Graphic Design:** There is a growing demand for creative graphic designers who can create visually appealing and playful brand identities. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Gen Z Bubble Tea Branding](https://www.trendhunter.com/trends/joyba-1.md)