# Celebrity-Inspired Cocktails The Bill Murray Cocktail Tastes Just Like Coffee and Cigarettes By Alyson Wyers | Published 2014-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-and-cigarettes References: [mashable](http://mashable.com/2014/11/06/bill-murray-cocktail/) & [dnainfo](http://www.dnainfo.com/new-york/20141104/greenwich-village/drink-bill-murray-cocktail-at-this-greenwich-village-bar) Inspired by his role in the Jim Jaramusch movie Coffee and Cigarettes, the Bill Murray cocktail actually tastes like [coffee and cigarettes](https://www.trendhunter.com/trends/filtr-martini). Available at [Sweetwater Social](https://www.trendhunter.com/trends/sweetwater-1) (a gastropub located in the Greenwich area of New York City), the Old Fashioned variation is part of their brand new cocktail menu. Also known as 'Delirium,' the alcoholic beverage is based on a scene in the film where the iconic actor runs into GZA and RZA described by Mashable as "the most 'Bill Murray' that Bill Murray has ever been in a movie, and not just because he's playing himself." Sweetwater Social partner and cocktail creator Tim Cooper used ingredients like [Laphroaig](https://www.trendhunter.com/trends/laphroaig-archive-collection-38yearold) scotch, Elijah Craig bourbon, Ron Zapaca rum, coffee beans and coffee-flavored Demerara sugar. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-inspired Cocktails:** Disruptive innovation opportunity: Creating unique and engaging cocktails based on famous celebrities and their iconic roles. - **Cinema-inspired Food and Drinks:** Disruptive innovation opportunity: Developing innovative food and beverage concepts that draw inspiration from popular movies and their memorable scenes. - **Gastropubs and Unique Menus:** Disruptive innovation opportunity: Opening gastropubs that offer creative and unconventional menus, including celebrity-inspired cocktails. ### Sectors Adopting This - **Hospitality and Entertainment:** Disruptive innovation opportunity: Introducing themed hospitality experiences that combine celebrity culture and unique dining/drinking concepts. - **Film and TV Merchandise:** Disruptive innovation opportunity: Expanding merchandise offerings to include food and beverage products inspired by iconic movie scenes and characters. - **Beverage Industry:** Disruptive innovation opportunity: Collaborating with mixologists and bartenders to develop and market innovative and unconventional cocktail recipes based on celebrities and movies. ## Related on Trend Hunter - [Burger-Infused Cocktails](https://www.trendhunter.com/trends/burger-infused-cocktail.md) - [Sandwich-Inspired Savory Cocktails](https://www.trendhunter.com/trends/ny-bodega-sour.md) - [Collectible Whiskey Mule Cocktails](https://www.trendhunter.com/trends/double-gold-cocktail.md) - [Golf Tournament Whisky Cocktails](https://www.trendhunter.com/trends/whisky-cocktails.md) - [Pre-Mixed Pouch Cocktails](https://www.trendhunter.com/trends/glenfarclas.md) - [Pizza Bagel Cocktails](https://www.trendhunter.com/trends/bloody-mary-with-a-twist.md) - [Convenient After-Dinner Cocktails](https://www.trendhunter.com/trends/boulevardier.md) - [Miso-Based Breakfast Cocktails](https://www.trendhunter.com/trends/miso-hungover.md) - [Bar-Quality Canned Martinis](https://www.trendhunter.com/trends/crystal-head-rtd.md)