# Herbal Coffee Alternatives Mellow Rooster is a Plant-Based, Caffeine-Free Alternative to Coffee By Laura McQuarrie | Published 2019-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-alternative References: [newhope](https://www.newhope.com/news/semifinalists-revealed-10-brands-pitching-2019-expo-east-pitch-slam/gallery?slide=6) & [mellowrooster](https://mellowrooster.com/collections/store) Mellow Rooster is a [coffee alternative](https://www.trendhunter.com/trends/holiday-sip-box) that's caffeine-free and totally [plant-based](https://www.trendhunter.com/trends/everyday-dose), as well as beneficial for promoting alertness, digestion and alleviating stress. Some of the ingredients that go into making the product include mineral-rich figs to support the body's pH balance, chicory root, dandelion root, lemon peel, orange peel, carob and [adaptogenic ashwagandha](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix). While the brand's non-stimulating OG Rooster original blend is said to have a taste that's comparable to "a cup of fruity, earthy, lightly roasted coffee," Mellow Rooster's includes all of the aforementioned ingredients minus the ashwagandha, so that the formula is friendly to those who are pregnant, nursing or just sensitive to nightshades. Mellow Rooster is one of the innovative brands that will be participating in the 2019 Expo East Pitch Slam. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Herbal Coffee Alternatives:** The rise of herbal coffee alternatives is disrupting the traditional coffee industry and presenting an opportunity for innovative plant-based brands. - **Adaptogenic Ingredients:** The use of adaptogenic ingredients like ashwagandha in herbal coffee alternatives is a growing trend that presents an opportunity for companies to promote the health benefits of their products. - **Non-caffeinated Beverages:** The popularity of non-caffeinated herbal coffee alternatives is disrupting the beverage industry and presenting an opportunity for companies to cater to health-conscious consumers looking for alternatives to traditional coffee. ### Where This Applies - **Beverage:** Herbal coffee alternatives are disrupting the traditional coffee industry and presenting a potential opportunity for beverage companies to appeal to the growing health-conscious consumer base. - **Health and Wellness:** The rise of herbal coffee alternatives with health-promoting ingredients like ashwagandha presents an opportunity for companies within the health and wellness industry to market these products to a growing customer base seeking natural and functional beverages. - **Natural and Plant-based Products:** Mellow Rooster's plant-based and caffeine-free coffee alternative is an example of the growing trend towards more natural and plant-based products and represents an opportunity for companies to capitalize on this shift in consumer preferences. ## Related on Trend Hunter - [Mesquite-Made Coffee Alternatives](https://www.trendhunter.com/trends/caffeinefree-coffee-alternative.md) - [Autoimmune-Friendly Coffee Alternatives](https://www.trendhunter.com/trends/coffee-alternatives.md) - [Plant-Based Coffee Alternatives](https://www.trendhunter.com/trends/kola-mix.md) - [Energy Balancing Coffee Alternatives](https://www.trendhunter.com/trends/adaptogen-coffee-alternative.md) - [Superfood Coffee Alternatives](https://www.trendhunter.com/trends/beyond-brew.md) - [Apoptogenic Coffee Alternatives](https://www.trendhunter.com/trends/renudes-chagaccino.md) - [Mushroom-Boosted Coffees](https://www.trendhunter.com/trends/mudwtr-coffee.md) - [Beanless Coffee Pods](https://www.trendhunter.com/trends/coffee-free-coffee.md) - [Single-Ingredient Coffee Alternatives](https://www.trendhunter.com/trends/koppie.md)