# Coffee-Infused Ales This Craft Brewery Developed a Coffee Ale Made from Brazilian Beans By Katherine Pendrill | Published 2016-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-ale References: [foodbev](http://www.foodbev.com/news/german-craft-brewer-teams-up-with-roaster-on-new-coffee-ale/) & [vonfreude](http://vonfreude.com) The German craft brewery Von Freude recently teamed up with the Hamburg-based roaster [Balzac Coffee](https://www.trendhunter.com/trends/balzacs-coffee-roosters-forty-creek) to develop a new Coffee Ale. With the rising popularity of cold brew, brands have begun to incorporate coffee into a wider variety of beverages. This new ale puts a coffee-inspired twist on beer for a boozy pick-me-up. In order to produce the new Coffee Ale, Von Freude worked with producer Fazendas Dutra to source direct-trade Brazilian beans. The beans were then slow-roasted to enhance their fruity aromas. Finally, the beans were added to the beer during the primary fermentation stage to prepare a light-bodied ale with intense coffee aromas. In other words, the new Coffee Ale puts a boozy twist on traditional cold brew. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Coffee-infused Beverages:** Brands are incorporating coffee into a wider variety of beverages, presenting opportunities to innovate with new coffee-infused products in the beverage industry. - **Flavor Innovation:** The rise in popularity of coffee-infused ales suggests the potential for adding unique flavors to traditional products, creating opportunities for flavor innovation in the craft beer industry. - **Crossover Collaborations:** Collaborations between craft breweries and coffee roasters highlight the potential for partnership opportunities and product innovation in the beverage industry. ### Where This Applies - **Beverage Industry:** With the increasing popularity of coffee-infused beverages, the beverage industry can explore new product development and market expansion opportunities. - **Craft Beer Industry:** The emergence of coffee-infused ales presents a disruptive innovation opportunity for craft breweries to experiment with unique flavors and attract new customers. - **Coffee Roasting Industry:** Collaborations with craft breweries to create coffee-infused ales can open up new revenue streams and expand market reach for coffee roasters. ## Related on Trend Hunter - [Collaborative Coffee Porters](https://www.trendhunter.com/trends/coffee-porters.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Hoppy Beer-Like Coffees](https://www.trendhunter.com/trends/hopped-up-coffee.md) - [Pre-Workout Brews](https://www.trendhunter.com/trends/preworkout-brew.md) - [Cinnamon-Infused Blonde Ales](https://www.trendhunter.com/trends/blonde-ale.md) - [Coffee-Inspired Beer Packs](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery.md) - [Coffee Brand Cream Ales](https://www.trendhunter.com/trends/coffee-roll-cream-ale.md) - [Barrel-Aged Coffee Blends](https://www.trendhunter.com/trends/barrelaged-coffee.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md)