# Wide-Eyed Java Ads Nescafé's Coffee Ad Series Features Perky Paintings By Laura McQuarrie | Published 2014-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/nescafe_mona_lisa) & [nescafe](https://www.nescafe.com/) In order to show off the power of its [Instant Espresso](https://www.trendhunter.com/trends/concentrate-line), these [Nescafé ads](https://www.trendhunter.com/trends/taste-our-world) show the Mona Lisa, Van Gogh and the farmers from American Classic getting a wake up. Since these paintings are some of the most recognizable ones out there, it's not hard to see that something is not quite right in each of the paintings. The one element that's been changed is that the eyes of each individual have been popped open, suggesting that they've just enjoyed a cup of instant coffee. Similarly, you can imagine that taking a sip of this instant brew might have a similar effect on your eyes, making sure that your peepers are wide open and ready to start the day ahead. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 62% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Instant Coffee Reinvention:** The trend of instant coffee becoming a more flavorful and attractive option for consumers. - **Artistic Advertising Campaigns:** The trend of using famous art pieces to advertise everyday products or services. - **Eye-opening Product Marketing:** The trend of using humorous or surprising marketing tactics to grab consumer attention. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has an opportunity to innovate and rebrand instant coffee as a trendy and flavorful option for consumers. - **Advertising and Marketing:** The advertising and marketing industry has an opportunity to create campaigns that use art pieces from different time periods to market everyday products. - **Consumer Goods:** The consumer goods industry has an opportunity to use creative marketing tactics to elevate everyday products and attract a wider audience. ## Related on Trend Hunter - [Coffee Ink Flipbooks](https://www.trendhunter.com/trends/limited-edition-flipbook.md) - [Brightly Tonal Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer-campaign.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Premium Instant Coffee Products](https://www.trendhunter.com/trends/nescaf-instant-coffee.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md)