# Ab-Exposing Branding Cofe Camp Packaging Scores with Soccer-Loving Coffee Addicts By Amelia Roblin | Published 2012-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cofe-camp-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/12/cofe-camp-student-work.html) & [behance.net](http://www.behance.net/gallery/FCBarcelona/2731571) It seems that there are two very different target consumer groups that would be drawn to the look of Cofe Camp packaging. The first is made up of soccer fanatics and the second comprises women seduced by the athletes' irresistible bodies. Many aspects of this brand identity cater to the former, including the presence of team jersey, stickers associated with players' numbers and coffee cup sleeves with their names. However, and more appealing to the latter type, on each tin canister the [soccer stars' shirts](https://www.trendhunter.com/trends/made-for-athletes) have been slightly lifted to reveal a set of chiseled washboard abs. But this project for the [Cafe Football Club Barcelona](https://www.trendhunter.com/trends/kraft-caf-barista) was focused on the sports enthusiasts. Cofe Camp packaging allows each customer to choose his variety of java like a favorite player, to flaunt the name and number on his takeout cup or to display it proudly on his [take-home tin](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 66% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Athlete-inspired Packaging:** Develop packaging designs featuring athletes and their features as an aesthetically-pleasing proxy for sports enthusiasts' devotion - **Customizable Product Designs:** Offer customizable product designs that give customers the ability to personalize their purchases according to their preferences - **Targeting Multiple Consumer Groups:** Create inclusive branding campaigns that appeal to multiple consumer demographics for maximum market reach ### Who This Affects Most - **Coffee Manufacturing:** Offer unique branding designs in the coffee industry to capitalize on the popularity of sports and fitness culture - **Sports Merchandising:** Incorporate athlete-inspired branding into sports merchandising to cater to the growing market of sports and fitness enthusiasts - **Marketing and Advertising:** Develop marketing campaigns for products that appeal to various consumer demographics for maximum market exposure and reach ## Related on Trend Hunter - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Limited-Edition Football-Branded Bottles](https://www.trendhunter.com/trends/wrexham-afc.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Brand Packaging Updates](https://www.trendhunter.com/trends/coconut-water-brand-coco5.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)