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# Animal-Friendly Fashion Collections
The Co-Exist Story by H&M is PETA-Approved

By Laura McQuarrie | Published 2021-10-27 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/coexist-story
References: [fashionunited.uk](https://fashionunited.uk/news/fashion/h-m-announces-peta-approved-animal-friendly-collection/2021102658767) & [www2.hm](https://www2.hm.com/en_ca/index.html/#/)

[H&M's](https://www.trendhunter.com/trends/hm-2) Co-Exist Story is an animal-friendly fashion collection that has received the stamp of approval from the animal rights organization People for the Ethical Treatment of Animals ([PETA](https://www.trendhunter.com/trends/biodegradable-leather-alternative).) The collection of womenswear, menswear and kidswear prominently features [alternatives to animal-derived fabrics](https://www.trendhunter.com/trends/fw25-vegan-leather) and processes, such as Flwrdwn (an alternative to down that's made with wildflowers) and Vegea (a plant-based substitute for leather.)

The collection plays with volume, 90s-inspired styles and functional outerwear to support today's urban customers. As H&M describes, this collection speaks to "a modern city-dweller who flits between late-night parties and early-morning hikes."

Standout designs include oversized coats made from recycled polyester, one-shoulder knitted dresses and vests with matching leather-like trousers. The collection also includes accessories like sunglasses made from recycled plastic and animal print bags made from 100% recycled polyamide with Flwrdwn.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 84% | Activity: 62% | Freshness: 10%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Animal-free Fashion:** Opportunity to develop innovative plant-based and other non-animal-derived materials to replace traditional animal-based materials in fashion.
- **Sustainable Fashion:** Opportunity to explore new eco-friendly fabrics and processes that benefit the environment, animals, and humans.
- **Functional Fashion:** Opportunity to create multi-functional clothing and accessories that cater to the needs of modern city-dwellers.

### Industries Being Reshaped

- **Fashion and Apparel:** Innovative fashion companies can explore using plant-based and eco-friendly materials to cater to the conscious consumers who prioritize animal-friendly fashion.
- **Eco-friendly Products:** Companies producing eco-friendly products such as plant-based leather alternatives, recycled fabrics, and ethically-made accessories can tap into the growing demand for sustainable fashion.
- **Animal Rights Organizations:** Animal rights organizations like PETA can collaborate with fashion brands to promote animal-friendly collections and encourage the use of sustainable materials.

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- [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md)
- [Animal Welfare Initiatives](https://www.trendhunter.com/trends/max-mara-fashion-group.md)
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