# Soft Heart-Shaped Cheeses Trader Joe’s Coeur De Neufchâtel-en-Bray Hails from France By Katherine Pendrill | Published 2022-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coeur-de-neufchtelenbray References: [traderjoes](https://www.traderjoes.com/home/products/pdp/neufchtel-soft-ripened-cheese-072775)  Love is in the air at [Trader Joe's](https://www.trendhunter.com/trends/tte-de-moine-rosettes-semisoft-cheese) with the launch of the grocery chain's new heart-shaped Coeur de Neufchâtel-En-Bray cheese. Coeur de Neufchâtel-En-Bray is a [soft-ripened cheese](https://www.trendhunter.com/trends/softripened-goat-cheese) with origins that date back to 6th century France. Now, Trader Joe's has recruited an American cheesemaker to make to a modified version of the cheese. Trader Joe's Coeur de Neufchâtel-En-Bray cheese boasts a mild, yet tart flavor that is similar to cream cheese. Trader Joe's version also comes in a festive heart shape, "making it an ideal feature of a Valentine’s charcuterie board or romantic wine and cheese night." While the cheese is delicious on its own, Trader Joe's suggests pairing it with something light and crisp like a Rosemary Sfogliette, or even something lush and fruity like a Gewurztraminer. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 75% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Heart-shaped Food:** There is an opportunity for companies to create unique and festive versions of common food items to cater to seasonal demand. - **Modified Traditional Foods:** There is potential to take traditional food items and make slight modifications to appeal to a wider audience. - **Cheese Innovation:** There is potential to create new, innovative types of cheese and cheese products that appeal to consumers. ### Sectors Adopting This - **Food Retail:** Retail stores can capitalize on seasonal demand for unique food items by stocking festive versions of commonly sold food items. - **Food Manufacturing:** Manufacturers can explore modifications to traditional food items to create new variations that appeal to a wider range of consumers. - **Cheese Production:** Cheese producers can explore creating new and unique types of cheese to offer consumers a wider variety of options. ## Related on Trend Hunter - [Rose-Shaped Swiss Cheeses](https://www.trendhunter.com/trends/tte-de-moine-rosettes-semisoft-cheese.md) - [Heart-Shaped Valentine's Day Pastas](https://www.trendhunter.com/trends/ricotta-cuoricini-ravioli.md) - [Double Cream Brie Cheeses](https://www.trendhunter.com/trends/new-double-cream-brie.md) - [Triple Pepper French Cheeses](https://www.trendhunter.com/trends/fromage-pav-red-chili-pepper.md) - [Vanilla-Infused Cheeses](https://www.trendhunter.com/trends/sweet-vanilla-cardona-cheese.md) - [Extra Creamy Brie Cheeses](https://www.trendhunter.com/trends/double-cream-brie.md) - [Brandy-Infused Brie Cheeses](https://www.trendhunter.com/trends/french-triple-creme-brie.md) - [Aromatic Herb-Infused Cheeses](https://www.trendhunter.com/trends/point-reyes-tomaprovence-artisan-cheese.md) - [Creamy Blue Cheese Wedges](https://www.trendhunter.com/trends/dolce-creamy-gorgonzola-style-cheese.md)