# Large Battered Fish Burgers Red Lobster Introduces the New Codzilla Fish Burger By Amy Duong | Published 2021-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/codzilla References: [hypebeast](https://hypebeast.com/2021/4/red-lobster-nashville-hot-chicken-codzilla-sandwich-release-info) Red Lobster introduces the brand new 'Codzilla' sandwich, which is a large [hand-battered fish sandwich](https://www.trendhunter.com/trends/bojangler-deluxe) with an eight-ounce fillet. The fish is met with tartar sauce and coleslaw, sitting together between a brioche bun. The crispy cod is large enough to be hanging out of both sides of the bun. The sandwich is now available at some [Red Lobster locations](https://www.trendhunter.com/trends/red-lobster-crabfest-menu) across the United States. The chain will also be releasing a limited-edition [Nashville Hot Chicken sandwich](https://www.trendhunter.com/trends/big-cluckin-chicken-sandwich) as well. As the name suggests, the sandwich is "monstrous' in size as it plays on the words. The sandwich is described by the chain as "paced with so much crispy, crunchy, hand-battered goodness, a normal photo doesn't do it justice!" Image Credit: Red Lobster ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 51% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hand-battered Fish Sandwiches:** The trend of creating larger and more unique hand-battered fish sandwiches provides opportunities for restaurants to differentiate themselves in the crowded fast food market. - **Limited-edition Menu Items:** The trend of offering limited-time-only menu items like Red Lobster's Nashville Hot Chicken sandwich encourages customers to try new offerings and increases excitement around the brand. - **Bigger Is Better:** The trend of serving larger-than-life sandwiches like Red Lobster's Codzilla and Nashville Hot Chicken sandwiches appeals to customers who are looking for indulgent and Instagram-worthy meals. ### Who This Affects Most - **Fast Food Restaurants:** Fast food restaurants can capitalize on the trend of unique and indulgent sandwiches by experimenting with new ingredients and flavor combinations. - **Seafood Restaurants:** Seafood restaurants can differentiate themselves by offering larger and more unique takes on classic fish sandwiches, like Red Lobster's Codzilla. - **Limited-edition Menu Item Promoters:** Marketing agencies that specialize in promoting limited-time-only menu items can work with restaurants to create buzz and excitement around new offerings. ## Related on Trend Hunter - [Premium Seafood Sandwiches](https://www.trendhunter.com/trends/crunchfried-flounder-sandwich.md) - [Breaded Pollock QSR Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish-sandwich.md) - [Wild-Caught Cod Sandwich](https://www.trendhunter.com/trends/baked-cod-sandwich.md) - [Spicy Fish-Based Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish.md) - [Cod-Centric QSR Menus](https://www.trendhunter.com/trends/wildcaught-cod.md) - [Cheesy Bacon Smash Burgers](https://www.trendhunter.com/trends/cheesy-bacon-smashed-boy.md) - [Beer-Battered Fish Sandwiches](https://www.trendhunter.com/trends/beer-battered-cod-sandwich.md) - [Sweet Chili-Spiced Shrimp](https://www.trendhunter.com/trends/crispy-dragon-shrimp.md) - [Seafood-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/lobster-fillet-burgers.md)