# Caterpillar Coding Toys The Think & Learn Code-a-Pillar by Fisher-Price Stimulates Young Minds By Jana Pijak | Published 2016-01-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/coding-toy References: [theverge](http://www.theverge.com/2016/1/5/10716994/fisher-price-thing-and-learn-code-a-pillar-toy-ces-2016) & [fisher-price](https://www.fisher-price.com) Unveiled at CES 2016 in Las Vegas, the Think & Learn Code-a-Pillar toy by [Fisher-Price](https://www.trendhunter.com/trends/big-little-feelings) stimulates young minds and teaches children of a pre-school age the [basics of coding](https://www.trendhunter.com/trends/codee). While some may argue that an early exposure to technology may lead to too much screen time among kids, [educational toy concepts](https://www.trendhunter.com/trends/tokidos-playcubes) like this one use technology as a learning tool. For parents introducing technology to kids during early development stages, the Think & Learn Code-a-Pillar by Fisher-Price is a great investment that is both fun and educational. The $50 toy is sold alongside three expansion packs that are priced at $15 a piece and will teach a new generation how to think digitally before they even reach adolescence. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Early Coding Education:** The Think & Learn Code-a-Pillar toy encourages young children to learn the basics of coding, presenting an opportunity for businesses to create innovative educational tools and programs for this age group. - **Technology-based Learning Toys:** The popularity of the Think & Learn Code-a-Pillar highlights the demand for toys that combine entertainment with educational technology, creating opportunities for businesses to develop and market similar products. - **Screen Time Alternatives:** With concerns about excessive screen time for young children, the Think & Learn Code-a-Pillar provides a non-screen alternative to introduce technology and coding concepts, suggesting opportunities for businesses to create screen-free educational products. ### Industries Being Reshaped - **Toy Manufacturing:** The success of the Think & Learn Code-a-Pillar demonstrates the potential for innovative coding toys, creating opportunities for businesses in the toy manufacturing industry to expand their product offerings into coding education. - **Education Technology:** The demand for technology-based educational tools like the Think & Learn Code-a-Pillar presents opportunities for businesses in the education technology sector to develop and market coding programs for young children. - **Child Development:** The Think & Learn Code-a-Pillar's focus on early learning and cognitive development opens up possibilities for businesses in the child development industry to create new products and services that promote coding education in preschool-aged children. ## Related on Trend Hunter - [Children Coding Toys](https://www.trendhunter.com/trends/coding-critters-magicoders.md) - [Playful Coding Pets](https://www.trendhunter.com/trends/pyxel.md) - [Technical Education Car Toys](https://www.trendhunter.com/trends/gocar.md) - [Programming Code-Powered Toy Cars](https://www.trendhunter.com/trends/zerone-2.md) - [Coding Education Car Toys](https://www.trendhunter.com/trends/smart-coding-car.md) - [Interactive Educational Coding Toys](https://www.trendhunter.com/trends/imagicharm.md) - [Hybrid Educational Toy Designs](https://www.trendhunter.com/trends/big-little-feelings.md) - [Interactive Educational Toy Lines](https://www.trendhunter.com/trends/educational-toy-line.md) - [Educational Coding Language Toys](https://www.trendhunter.com/trends/artie-max.md)