# Emotive Coding Robots WowWee's 'COJI' Teaches Kids Basic Programming with Emojis By Laura McQuarrie | Published 2017-02-17 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/coding-robot References: [wowwee](http://wowwee.com/coji) 'COJI' is a coding robot from [WowWee](https://www.trendhunter.com/trends/dog-e) that embodies all of the best traits of an emoji toy, a robot and a coding kit that teaches basic programming skills to children. Although understanding programming is almost like learning a new language, as WowWee describes: "COJI teaches your child to program using a language they already know - EMOJIS!" Although the bot can be used with or without an app, controlling COJI from a smart device is how the language of programming unfolds. COJI challenges kids with STEM games to test their memories and problem-solving skills. As well as using emojis for the purpose of teaching kids to program, the coding robot also uses expressive gestures, such as as tilting and shaking in response to physical touch. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Emotive Coding Robots:** There is a growing trend of coding robots that incorporate emotive features and use familiar languages like emojis to teach programming to children. - **STEM Education:** There is an increasing emphasis on integrating STEM education into toys and games, such as coding robots like COJI, to develop problem-solving and critical thinking skills in children. - **Physical Interaction:** Coding robots like COJI are incorporating physical interaction features like expressive gestures, such as tilting and shaking, to enhance the learning experience and engage children in a multisensory way. ### Sectors Adopting This - **Toy Industry:** The toy industry can explore the development of coding robots like COJI to meet the increasing demand for educational and interactive toys that promote learning and development in children. - **Education Technology:** The education technology industry can capitalize on the trend of coding robots by creating innovative platforms and apps that make learning programming fun and intuitive using familiar languages like emojis. - **Robotics Industry:** The robotics industry can leverage the integration of emotive features and physical interaction in coding robots like COJI to create more engaging and interactive robotic products for educational purposes. ## Related on Trend Hunter - [Programmable Robot Toys](https://www.trendhunter.com/trends/mini-robots.md) - [Educational Coding Language Toys](https://www.trendhunter.com/trends/artie-max.md) - [Playful Coding Pets](https://www.trendhunter.com/trends/pyxel.md) - [AI-Backed Family Toys](https://www.trendhunter.com/trends/2xl-cobot.md) - [Reprogrammable Robot Companions](https://www.trendhunter.com/trends/quarky.md) - [Physical Coding Blocks](https://www.trendhunter.com/trends/codee.md) - [App-Powered Programmable Cobots](https://www.trendhunter.com/trends/ari-by-ozobot.md) - [Interactive Educational Coding Toys](https://www.trendhunter.com/trends/imagicharm.md) - [Children Coding Toys](https://www.trendhunter.com/trends/coding-critters-magicoders.md)