# Co-Designed Lifestyle Shoes PUMA Hoops and LaMelo Ball Announce Their New Shoe Silhouette By Kalin Ned | Published 2024-05-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/codesigned-lifestyle-shoe References: [si](https://www.si.com/nba/hornets/news/lamelo-ball-launches-puma-lifestyle-shoe) [PUMA Hoops](https://www.trendhunter.com/trends/venice-beachinspired-f) and basketball star LaMelo Ball have collaborated to unveil their inaugural co-designed lifestyle shoe, [LaFrancé](https://www.trendhunter.com/trends/fast-furious-x-puma). Inspired by LaMelo's eponymous lifestyle brand, which blends elements from streetwear fashion, sport, and lifestyle, the LaFrancé silhouette represents a fresh interpretation of Melo's off-court style. The co-designed lifestyle shoe model is characterized by a bold all-red upper and chunky silhouette, complete with exaggerated zig-zag lace closure, and ultra-wide laces for enhanced comfort. The Amour colorway pays homage to the exaggerated aesthetics of [Y2K](https://www.trendhunter.com/trends/9060-sneaker-colorway) skate culture. The shoe features distinctive branding elements, with 'LF' and 'La France' prominently displayed on the oversized tongue and sole. The PUMA Hoops x LaMelo Ball footwear is accompanied by a range of apparel pieces, including graphic tees and track pants. Image Credit: PUMA Hoops ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 77% | Freshness: 23% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Co-designed Lifestyle Shoes:** Opportunity for brands and influencers to collaborate and create unique fashion pieces that blend streetwear and sport elements. - **Bold All-red Upper:** Potential for footwear designers to experiment with vibrant color schemes and unconventional lace closures for a standout look. - **Y2K Skate Culture Aesthetics:** Chance for fashion brands to tap into nostalgia by infusing retro skate culture elements into modern designs for a fresh appeal. ### Industries Being Reshaped - **Fashion Industry:** Innovative opportunities for brands to create co-branded lifestyle footwear and apparel collections inspired by athlete collaborations. - **Footwear Industry:** Potential for footwear manufacturers to explore chunky silhouettes and exaggerated details to cater to consumers seeking bold and unique shoe designs. - **Streetwear Industry:** Opportunity for streetwear brands to integrate sportswear influences and iconic design elements to create distinctive and fashionable products. ## Related on Trend Hunter - [Otherworldly-Inspired Tonal Basketball Shoes](https://www.trendhunter.com/trends/alien-safari.md) - [Sportscar-Inspired Basketball Shoes](https://www.trendhunter.com/trends/puma-and-porsche.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Athlete Signature Pink Sneakers](https://www.trendhunter.com/trends/hali-1.md) - [Opal-Toned Basketball Shoes](https://www.trendhunter.com/trends/tyrese-haliburton.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Venice Beach-Inspired Footwear Designs](https://www.trendhunter.com/trends/venice-beachinspired-f.md) - [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md)