# Dust-Covered Advertisements These Codeco Ads are Sure to Inspire Some Spring Cleaning By Chalaine Mantha | Published 2011-03-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/codeco-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/codeco_girl) & [grey](http://www.grey.com/chile/) The featured Codeco ads might make you want to clean your windows more often. The two advertisements feature a boy eating a sandwich at a kitchen table completely covered in dirt and dust, and a young woman on her couch drinking [a dust martini](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) with a dog who is also totally filthy. The Codeco ads are photographed so that it is like you are looking through a [dirty window](https://www.trendhunter.com/trends/windows-of-selfcare) at the subjects. The Codeco ads have the slogan "Dirty Glass, All Dirty." [Advertising agency Grey in Chile](https://www.trendhunter.com/trends/make-life-brighter) created these advertisements to convey the notion that if people's windows are dirty, others looking in will think that the inside of the house is just as dirty. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Dirty Advertising:** Opportunity to create attention-grabbing ad campaigns that utilize unconventional and dirty themes. - **Gritty Marketing:** Brands can use the appeal of grime and filth to stand out and make an impression on their desired audiences. - **Shock Advertising:** More and more brands are turning to shock value as a way to make a lasting impression on potential customers. ### Industries Being Reshaped - **Advertising:** Dirty advertising could be an effective way for companies to grab attention in a crowded marketplace. - **Cleaning Products:** Challenging traditional cleaning methods and promoting the use of modern, innovative cleaning products to consumers. - **Home Decor:** Promoting clean and sanitary home decor as an important aspect of modern living. ## Related on Trend Hunter - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md)