# Collaborative Code-Breaking Games Mattessons Created 'Code Strike' as a Call of Duty Challenge By Laura McQuarrie | Published 2017-12-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/code-strike References: [campaignlive](https://www.campaignlive.co.uk/article/mattessons-fridge-raiders-joins-forces-call-duty-code-breaking-mobile-game/1452056) & [itunes.apple](https://itunes.apple.com/gb/app/code-strike/id1288513800?mt=8) In collaboration [Activision's](https://www.trendhunter.com/trends/call-of-duty-combo) Call of Duty, snack brand Mattessons released 'Code Strike' as a code-breaking challenge app to test players. Just like Call of Duty WWII, Code Strike is set around the time period where the Enigma code was broken. On the iOS and Android game, players are challenged to "gather intel and take down the enemy," all the while competing challenges to get 2XP codes to enhance the Call of Duty WWII gaming experience. Live social media events with [YouTube](https://www.trendhunter.com/trends/mentos-fizzookas-rocket) gamers and promotional packs of Fridge Raiders with 2XP codes are being used to support the launch of the Code Strike app. Ultimately, 15 top players will be invited into a face-to-face competition in partnership with Cyber Security Challenge UK. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Collaborative Gaming:** Opportunity to create code-breaking games that require collaboration among players. - **Branded Gaming Apps:** Opportunity for brands to create games that tie into their products or services. - **Gamification in Marketing:** Opportunity to use gamification techniques to engage consumers and promote products. ### Industries Being Reshaped - **Snack Food:** Snack brands can capitalize on the popularity of gaming by creating branded gaming apps. - **Video Games:** Video game companies can partner with brands to create collaborative gaming experiences. - **Marketing and Advertising:** Marketing agencies can incorporate gamification into their strategies to drive consumer engagement. ## Related on Trend Hunter - [Pizza Brand Game Promotions](https://www.trendhunter.com/trends/little-caesars-call-of-duty.md) - [Code Cracking Games](https://www.trendhunter.com/trends/locked-crack-the-code.md) - [Daily Puzzle Challenges](https://www.trendhunter.com/trends/decodex-puzzle-game.md) - [Gaming Taquito Collaborations](https://www.trendhunter.com/trends/feeding-gamers.md) - [Game-Inspired Fast Food Combos](https://www.trendhunter.com/trends/call-of-duty-combo.md) - [In-Game Energy Drink Awards](https://www.trendhunter.com/trends/monster-energy-and-call-of-duty.md) - [Gaming Fandom Activations](https://www.trendhunter.com/trends/lego-code-break.md) - [Branded Button-Masher Games](https://www.trendhunter.com/trends/ice-cold-justice.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md)