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# Skin-Caring Clean Cosmetics
Code Mint Stands for a 666 Philosophy of Six Key Nutrients

By Laura McQuarrie | Published 2021-02-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/code-mint
References: [glossy.co](https://www.glossy.co/beauty/influencer-grace-chow-taps-into-chinas-indie-beauty-craze-with-code-mint/)

Code Mint is a new beauty line by influencer and reality star Grace Chow and it promotes a "666" philosophy that focuses on the elimination of 66 hazardous and toxic ingredients and the inclusion of six key nutrients. The collection is being introduced to the world with a nine-pan eyeshadow palette with a mix of creams, shimmers and glittery metallics, plus other [clean products like lipsticks and blushes](https://www.trendhunter.com/trends/skincare-makeup). Infused with skincare benefits, products like jelly highlighters from the brand boast pore-minimizing effects.

Launched on the Chinese e-commerce platform [Tmall](https://www.trendhunter.com/trends/huaxizi) in late January, the collection sold out by the end of the day, especially thanks to a Weibo livestream event with Chow herself.

True to its name, the product packaging for Code Mint is light, fresh and minty in color.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 26% | Activity: 47% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Clean Beauty:** Code Mint's focus on eliminating hazardous ingredients and promoting key nutrients is reflective of the growing trend towards cleaner, safer beauty products.
- **Skincare-infused Cosmetics:** Code Mint's skincare benefits in products like jelly highlighters open up opportunities for cosmetics that not only enhance appearance but also improve skin health.
- **Influencer-owned Brands:** The success of Code Mint's launch, led by influencer and reality star Grace Chow, highlights the potential of influencers to create and promote their own beauty lines.

### Where This Applies

- **Beauty and Personal Care:** The rise of clean beauty and skincare-infused cosmetics in the beauty industry creates opportunities for innovation in ingredient sourcing, product development, and marketing.
- **E-commerce:** The success of Code Mint's launch on the Chinese e-commerce platform Tmall emphasizes the potential for e-commerce platforms to reach global audiences and drive sales through influencer partnerships and livestream events.
- **Social Media Marketing:** The Weibo livestream event featuring Grace Chow demonstrates the power of social media platforms in promoting influencer-owned brands and generating buzz around new product launches.

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