# Newsprint-Style Seafood Packaging These Cod Fillets Come in a Fish and Chips-Inspired Package By Katherine Pendrill | Published 2016-10-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cod-fillets References: [foodbev](http://www.foodbev.com/news/youngs-unveils-newsprint-style-packaging-for-its-battered-cod/) & [youngsseafood](https://youngsseafood.co.uk/ranges/breaded-and-dusted/) [Young's](https://www.trendhunter.com/trends/youngs-breaded-fish-with-flavour) Seafood recently debuted [new packaging for its cod fillets](https://www.trendhunter.com/trends/paperseal-shape) that is designed to resemble a serving of [takeout-style fish and chips](https://www.trendhunter.com/trends/birds-eye-2). With a growing number of brands competing for attention on supermarket shelves, this clever newsprint design is sure to catch the eye of consumers. The new packaging for Young's beer-battered cod fillets is part of a partnership with the fresh food packager Linpac. Together, the brands created a special newsprint label that is designed to reference the newspaper sheets that are traditionally used to package takeaway fish and chips. Despite the design, consumers can fully view the product inside thanks to a transparent film lid. As Helen Nickells of Young's explains, "The striking design really stands out on shelf and achieves a ‘wrapped in print feel’ that’s unlike anything else on the market." ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Newsprint-style Packaging:** Opportunity for brands across industries to create unique and eye-catching packaging designs that stand out on shelves. - **Takeout-inspired Packaging:** Opportunity for brands to tap into the nostalgic and familiar appeal of takeout food packaging for their products. - **Transparent Film Lids:** Opportunity for packaging manufacturers to create innovative transparent film lids that enhance the visual appeal of packaged products. ### Where This Applies - **Food Packaging:** Opportunity for food companies to differentiate their products through creative and visually appealing packaging designs. - **Seafood Industry:** Opportunity for seafood producers to leverage nostalgic packaging designs to attract consumers looking for unique and visually appealing products. - **Packaging Manufacturing:** Opportunity for packaging manufacturers to develop new materials and designs that mimic the appearance of traditional takeaway food packages. ## Related on Trend Hunter - [Well-Seasoned Frozen Fish Fillets](https://www.trendhunter.com/trends/youngs-breaded-fish-with-flavour.md) - [Restaurant-Inspired Seafood Products](https://www.trendhunter.com/trends/youngs-gastro.md) - [Snacking-Friendly Fish Fillets](https://www.trendhunter.com/trends/mini-fish-fillets.md) - [Oversized Frozen Fish Fillets](https://www.trendhunter.com/trends/youngs-chip-shop.md) - [Asian Cuisine Seafood Products](https://www.trendhunter.com/trends/youngs-seafood-taste-of-asia.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Reimagined Gourmet Seafood Branding](https://www.trendhunter.com/trends/seafood-branding.md) - [Responsibly Sourced Fish Fillets](https://www.trendhunter.com/trends/responsiblysourced-fish-fillets.md) - [Elevated Frozen Seafood Products](https://www.trendhunter.com/trends/youngs-seafood-gastro-range.md)