# Wild-Caught Canned Proteins David's Protein Cod 2 is a Convenient Source of Protein to Go By Laura McQuarrie | Published 2026-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cod-2 References: [stack3d](https://www.stack3d.com/2026/05/david-protein-wild-caught-atlantic-cod/) & [davidprotein](https://davidprotein.com/products/canned-cod)  Last summer, David Protein made the bold and unexpected move of venturing beyond protein bars by introducing single-ingredient, boneless, skinless, frozen Wild-Caught Pacific Cod to its lineup, and now, Cod 2 is joining the fillets as a canned option for refueling on the go. This savory, portable protein snack shares cooked, wild-caught cod from the North Atlantic in a sleek gold can that matches the premium aesthetic used for the brand's protein bar wrappers. The two-ingredient Cod 2 (Atlantic cod and salt) provides 18 grams of protein in a 3.1-ounce can, no carbohydrates, no fat, and just 70 calories. Humble tinned fish has become one of food's most unlikely it-items, with brands reframing it as a minimal-ingredient protein source for a generation hungry for both convenience and transparency in what they eat. ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 88% | Activity: 84% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Premium Tinned Protein:** The repositioning of humble tinned fish into a premium, design-forward protein snack signals potential for upscale canned offerings to disrupt ready-to-eat protein markets. - **Minimal-ingredient Convenience Foods:** A growing consumer preference for single-ingredient or two-ingredient options is creating space for ultra-simple, transparent products to reshape convenience food portfolios. - **Wild-caught Single-ingredient Products:** Interest in wild-caught, single-ingredient proteins is elevating provenance-led sourcing stories that could redefine consumer expectations around ingredient authenticity. ### Sectors Adopting This - **Canned Seafood:** Canned seafood is evolving from budget pantry staple to premium on-the-go protein, offering opportunities to disrupt retail assortments with higher-margin, design-centric SKUs. - **Ready-to-eat Protein Snacks:** The emergence of cooked, shelf-stable whole-protein cans points to a shift in the snack category toward nutritionally dense, portable alternatives to bars and jerky. - **Direct-to-consumer Food Brands:** Brands specializing in direct-to-consumer channels are increasingly positioned to introduce niche, minimally processed protein products that challenge traditional grocery distribution models. ## Related on Trend Hunter - [Intricately Crafted Protein Bars](https://www.trendhunter.com/trends/david-protein.md) - [Protein Fish Fillets](https://www.trendhunter.com/trends/wildcaught-pacific-cod.md) - [Low-Sugar Protein Ice Creams](https://www.trendhunter.com/trends/david-protein-ice-cream.md) - [Protein-Packed Fiber Snack Bars](https://www.trendhunter.com/trends/protein-one-protein-bars.md) - [Double-Coated Protein Bars](https://www.trendhunter.com/trends/david-protein-bronze.md) - [Citrus Dessert Protein Bars](https://www.trendhunter.com/trends/key-lime-protein-bar.md) - [Better-for-You Preschooler Snacks](https://www.trendhunter.com/trends/goodies.md) - [Brain-Boosting Soft-Baked Bars](https://www.trendhunter.com/trends/cerebelly-clever-bars.md) - [Barbecue Season Buffet Menus](https://www.trendhunter.com/trends/golden-corral-backyard-grill.md)