# Designer Dog Food Cocotherapy Organic Treats Will Keep Your Pup Statisfied By Jaime Neely | Published 2011-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocotherapy-organic-treats References: [thedieline](http://www.thedieline.com/blog/2011/8/17/cocotherapy.html) & [wearemotto](http://www.wearemotto.com/) Founders and owners of Oscar Newman Charisa Antigua and Carmina O'Connor have created a line of [foods for dogs](https://www.trendhunter.com/trends/ancestral-natural-pet-food) called Cocotherapy Organic Treats. The entire line was based on the owners' passion for providing [healthy foods for pups](https://www.trendhunter.com/trends/premium-pet-food-brand). The Cocotherapy Organic Treats are made using [coconut oil](https://www.trendhunter.com/trends/lobster-organic-coconut-freezedried-treats) as the creators possess a strong belief in its benefits for humans as well as dogs. The branding and packaging for Cocotherapy Organic Treats was produced by Motto. Motto was successful in reinventing the brand's reputation, creating an upscale and luxurious treat for pups. The packaging features colorful cartoon images of owners and their dogs. **Implications** - In society today, many individuals develop particularly strong relationships with their pets. Businesses that devote their efforts to creating products aimed to maintain the health of various animals will appeal to a large number of pet owners. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Healthy Pet Food:** The trend of creating healthy and nutritious food specifically for pets is on the rise, presenting an opportunity for businesses to cater to the increasingly health-conscious pet owners. - **Coconut-based Products:** The use of coconut oil as a key ingredient in pet treats is a growing trend, offering the potential for companies to tap into the popularity of coconut-based products among health-minded consumers. - **Upscale Pet Treats:** The demand for high-end and luxurious pet treats is increasing, providing an opportunity for businesses to create premium products that cater to pet owners seeking a special and elevated experience for their furry companions. ### Where This Applies - **Pet Food Industry:** The pet food industry can leverage the trend of providing healthy and organic food options specifically for pets, capitalizing on the increasing demand for nutritious and quality pet food products. - **Health and Wellness Industry:** The health and wellness industry can explore the use of coconut oil and its benefits in pet products, tapping into the rising popularity of coconut-based products in the market. - **Packaging and Branding Industry:** The packaging and branding industry can cater to the demand for upscale and visually appealing designs for pet product packaging, offering customized and luxurious solutions for companies aiming to position their pet treats as premium offerings. ## Related on Trend Hunter - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Plant-Based Dog Treat Mixes](https://www.trendhunter.com/trends/pet-treat-mix.md) - [Dog-Focused Meal Toppers](https://www.trendhunter.com/trends/italcol.md) - [Upcycled Pet Treats](https://www.trendhunter.com/trends/upcycled-pet-treat.md) - [Oven-Baked Dog Treats](https://www.trendhunter.com/trends/ovenbaked-dog-treats.md) - [Human-Grade Dog Biscuits](https://www.trendhunter.com/trends/doggy-delirious.md) - [Dog Food Cookbooks](https://www.trendhunter.com/trends/dog-food-cookbook.md) - [Functional Dog Cookies](https://www.trendhunter.com/trends/magic-cookie.md) - [Organic Dog Treats](https://www.trendhunter.com/trends/organic-dog-treat.md)