# Elastic Luggage The Cocoon Innovations "Grid It" Organizer is Surprisingly Simple and Ingenious By Jacqueline Parrish | Published 2009-10-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cocoon-innovations-grid-it References: [thrillist](http://www.thrillist.com/nation/cocoon-innovations) & [cocooninnovations](http://www.cocooninnovations.com/cat_info.php) Personally, I do not get excited when it comes to luggage, but the Cocoon Innovations “Grid It” organizer is something that has caught my attention. (At least, not practical luggage. If you want to discuss the new Betsey Johnson flaming pink, leopard-print carry-on suitcase, I will be more engrossed in the conversation than Paris Hilton with a mirror.) The Cocoon Innovations “Grid It” organizer is a revolutionary design that is both ingenious and surprisingly simple. The organizer features a series of elastics stretched over the entire surface of the organizer, criss-crossed like a woven basket, which allows it to carry anything and everything. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 66% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Elastic Luggage:** Innovating luggage with elastic organizers offers a versatile and adaptable solution for efficient packing. - **Grid It Organizer:** The Grid It organizer introduces a revolutionary design using criss-crossed elastics to securely hold various items. - **Simple and Ingenious Design:** The simplicity and ingenuity of the Grid It organizer design make it a standout innovation in the luggage industry. ### Who This Affects Most - **Luggage:** The elastic luggage trend presents an opportunity for the luggage industry to offer functional and customizable packing solutions. - **Travel Accessories:** The Grid It organizer can disrupt the travel accessories industry by providing a versatile and efficient organizing solution for travelers. - **Storage Solutions:** The elastic organizer trend opens up possibilities for the storage solutions industry to create innovative products that maximize space and organization. ## Related on Trend Hunter - [Convenient Underwear Travel Organizers](https://www.trendhunter.com/trends/travel-organizer.md) - [Vibrant Packing Cubes](https://www.trendhunter.com/trends/compressible-packing-cubes.md) - [Off-Grid Traveler Packing Cubes](https://www.trendhunter.com/trends/matador-gear-cube-set.md) - [Ultra-Modern Multifunctional Luggages](https://www.trendhunter.com/trends/luggical.md) - [Pop-Up Closet Suitcases](https://www.trendhunter.com/trends/moma-solgaard.md) - [Wardrobe-Style Luggage Designs](https://www.trendhunter.com/trends/drobe-luggage.md) - [Closet-Equipped Luggage Designs](https://www.trendhunter.com/trends/flightable-closet.md) - [Fully Customizable Travel Bags](https://www.trendhunter.com/trends/paragon-gear.md) - [Vibrant Luggage Connectors](https://www.trendhunter.com/trends/luggage-connector.md)