# Concentrated Body Serum Cleansers Hanni's Cocoon Cleanse Frees Up Space in the Shower By Laura McQuarrie | Published 2023-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cocoon-cleanse References: [heyhanni](https://heyhanni.com/collections/best-sellers-home/products/cocoon-cleanse) The newest product from [Hanni](https://www.trendhunter.com/trends/hanni-splash-salve), Cocoon Cleanse, gets its name from the way it envelops the body in a rich lather that leaves skin feeling soft and supple. This concentrated body serum cleanser in the form of a bar is a soap-free cleanser that's safe on sensitive skin and suitable for intimate areas. For a soothing, spa-like experience, the bar also boasts functional fragrance notes from calming eucalyptus, uplifting orange and invigorating peppermint. As a brand that specializes in "body care for lazy people," Hanni's latest launch combines [cleansing and moisturizing](https://www.trendhunter.com/trends/innersense-body-care) so that extending a skincare routine to the whole body is effortlessly integrated into daily routines. By purchasing a single bar, consumers can reclaim the space in their bathrooms taken up by soap, body wash, feminine wash and even shaving cream. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 60% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Concentrated Body Serum Cleansers:** Hanni's Cocoon Cleanse offers a soap-free, concentrated body serum cleanser that is safe on sensitive skin and suitable for intimate areas. - **Functional Fragrance Notes:** Hanni's Cocoon Cleanse provides a spa-like experience with its functional fragrance notes of calming eucalyptus, uplifting orange, and invigorating peppermint. - **Combining Cleansing and Moisturizing:** Hanni's latest launch merges cleansing and moisturizing in one product, making it effortlessly integrated into daily skincare routines. ### Sectors Adopting This - **Personal Care:** Hanni's Cocoon Cleanse disrupts the personal care industry with its soap-free body serum cleanser that eliminates the need for multiple products. - **Skincare:** Hanni's Cocoon Cleanse revolutionizes the skincare industry by offering a concentrated body serum cleanser that is safe even for intimate areas. - **Home Goods:** Hanni's Cocoon Cleanse presents an opportunity for the home goods industry as consumers can reclaim bathroom space by replacing multiple products with a single bar. ## Related on Trend Hunter - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md) - [Non-Foaming Oil Cleansers](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser.md) - [In-Shower Body Balms](https://www.trendhunter.com/trends/hanni-splash-salve.md) - [Clear All-Over Cleansing Bars](https://www.trendhunter.com/trends/head-to-toe-cleansing-soap.md) - [Luxe All-Purpose Cleansers](https://www.trendhunter.com/trends/all-in-one-cleanser.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Sensorial Body Gels](https://www.trendhunter.com/trends/body-cleansing-gel.md) - [Skin-Nourishing Soap Bars](https://www.trendhunter.com/trends/curie-body-wash-bars.md) - [Exfoliating Shower Foams](https://www.trendhunter.com/trends/exfoliating-body-washes.md)