# Vegan Coconut Yogurt Drinks Starbucks Korea Launched a Deliciously Tropical Vegan Yogurt Beverage By Rahul Kalvapalle | Published 2022-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-yogurt-drink References: [vegconomist](https://vegconomist.com/food-and-beverage/beverages/vegan-yogurt-drink-in-korea/) & [stories.starbucks](https://stories.starbucks.com/asia/stories/2022/dreamy-spring-flavors-blossom-at-starbucks-korea/)  Globally renowned coffee chain [Starbucks](https://www.trendhunter.com/trends/coco-cold-brew) launched a vegan yogurt drink for the South Korean market, marking the first time that Starbucks has ever utilized a plant-based yogurt in any of its menu items. The 'Pine Coco Green Yogurt Blended' makes use of a special coconut yogurt. It is essentially a blended drink that combines tropical bursts of pineapple and coconut and is topped off with pleasant and not overly sweet coconut powder. Made available for a limited time, the 'Pine Coco Green Yogurt Blended' was offered alongside vegan desserts, and comes on the heels of various vegan snacks made available at Starbucks. The introduction of this [coconut yogurt drink](https://www.trendhunter.com/trends/the-starbucks-spring-menu) comes amid an explosion in interest in [plant-based menu items](https://www.trendhunter.com/trends/green-glowup) in South Korea, driven by younger health-conscious and eco-conscious consumers. Image Credit: Starbucks Korea ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 70% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Beverage Trends:** Opportunity for beverage companies to explore plant-based options to attract younger health-conscious and eco-conscious consumers. - **Specialty Yogurt Trends:** Opportunity for yogurt manufacturers to develop innovative plant-based yogurt products. - **Limited-time Offer Trends:** Opportunity for restaurants and beverage companies to increase demand for new products through limited-time offers. ### Where This Applies - **Beverage Industry:** Beverage companies can explore plant-based ingredients to cater to health-conscious and eco-conscious consumers. - **Food Industry:** Yogurt manufacturers can develop innovative plant-based yogurt products to cater to consumers seeking healthy and ethical options. - **Restaurant Industry:** Restaurants can increase demand for new products through limited-time offers, such as specialty plant-based drinks and desserts. ## Related on Trend Hunter - [Dual Plant Milk Yogurts](https://www.trendhunter.com/trends/oat-coconut-yoghurt.md) - [Caffeinated Coconut Water Drinks](https://www.trendhunter.com/trends/coco-cold-brew.md) - [Yeast-Based Cafe Protein Toppings](https://www.trendhunter.com/trends/starbucks-india-and-superyou.md) - [Tropical Plant Coffee Drinks](https://www.trendhunter.com/trends/pandan-fantasy.md) - [Fruity Coconut Yogurt Alternatives](https://www.trendhunter.com/trends/raspberry-coconut-yog.md) - [Coconut Protein Yogurts](https://www.trendhunter.com/trends/dairyfree-protein-yogurt.md) - [Citrusy Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/coconut-cult-yogurts.md) - [Vegan Milk Initiatives](https://www.trendhunter.com/trends/caulimilk.md) - [Portable Dairy-Free Granolas](https://www.trendhunter.com/trends/on-the-go-yogurt.md)