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# Cold-Pressed Fruity Coconut Drinks
The Coldpress Fruit-Flavored Coconut Waters are Low in Calories

By Michael Hemsworth | Published 2017-02-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-waters
References: [foodbev](http://www.foodbev.com/news/coldpress-launches-range-of-fruit-flavoured-coconut-waters/)

Regular [coconut water](https://www.trendhunter.com/trends/coconut-water-brand) has become a staple for many health-conscious consumers, so the new Coldpress Fruit-Flavored Coconut Waters are intended to offer a new taste experience. Coming in three flavors including Blood Orange and Mandarin, Cucumber, Lime and Mint and Raspberry-Lemon, the beverages all feature natural fruit flavors that have been [cold-pressed](https://www.trendhunter.com/trends/coldpressed-electrolyte-drink).

Each of the Coldpress Fruit-Flavored Coconut Waters are low in calories and are packed with natural electrolytes in order to help aid those who are looking for a healthy way to hydrate faster. Each of the beverages is purported to have a [lower amount of sugar](https://www.trendhunter.com/trends/sunmagic-juice-inspo) than what you would find in regular juices in order to aid those looking to cut their intake.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 76% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Fruit-flavored Coconut Water:** An emerging trend of adding natural fruit flavors to coconut water offers consumers a new taste experience.
- **Low-calorie Hydration Beverages:** The demand for low-calorie beverages with natural electrolytes is growing, providing an opportunity for innovative brands to create healthier hydration options.
- **Reduced-sugar Juices:** The popularity of reduced-sugar juices presents an opportunity for brands to develop healthier alternatives with lower sugar content.

### Sectors Adopting This

- **Beverage:** Beverage companies can leverage the trend of fruit-flavored coconut water to offer refreshing and healthy hydration options.
- **Health and Wellness:** The health and wellness industry can tap into the demand for low-calorie hydration beverages with natural electrolytes to cater to health-conscious consumers.
- **Food and Beverage:** Companies in the food and beverage industry can explore the market of reduced-sugar juices by offering healthier alternatives to traditional high-sugar options.

## Related on Trend Hunter

- [Functional Coconut Ciders](https://www.trendhunter.com/trends/coconut-cider-drink.md)
- [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md)
- [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md)
- [Frozen Coconut Water Beverages](https://www.trendhunter.com/trends/energy-freeze.md)
- [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md)
- [Creamy Citrus Coconut Drinks](https://www.trendhunter.com/trends/vita-coco-treats-orange-crme.md)
- [Canned Post-Activity Drinks](https://www.trendhunter.com/trends/courtside.md)
- [Citrusy Pressed Fruit Waters](https://www.trendhunter.com/trends/sunshine-orange-fruit-water.md)
- [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md)
