# Probiotic Coconut Shots Thirty-Two Degrees Makes Two-Ounce Coconut Water Kefir Shots By Laura McQuarrie | Published 2017-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-water-kefir References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/Business_News/2017/09/Ten_trends_at_Expo_East_2017.aspx?ID) & [thirtytwoprobiotics](https://thirtytwoprobiotics.com/collections/all) Thirty-Two Degrees makes a range of two-ounce coconut water kefir shots that are charmingly branded with flavors like Mini Mango + Pineapple, Little Lime and Itsy Bitsy Blueberry + Pomegranate. Although these shots are packed into compact bottles, Thirty-Two Degrees notes that they offer the same benefits as its 16-ounce bottles. These fruit-flavored shots are packed with probiotics and build off of the many nutrients that can already be found in coconut water. In all, the coconut water kefir products are organic, vegan, non-GMO, as well as free from dairy, soy and sweeteners. As an alternative to eating kimchi, sauerkraut or other [probiotic-rich foods](https://www.trendhunter.com/trends/fizzy-probiotic-drinks), many consumers are turning to [compact shots](https://www.trendhunter.com/trends/ferm-kombucha) that can be packed with a wide range of ingredients that offer numerous health benefits. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 63% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Probiotic Shots:** Innovative probiotic shots offer a convenient and compact way to consume health-boosting ingredients. - **Coconut Water Kefir:** Coconut water kefir products provide a refreshing and nutritious platform for probiotics and other nutrients. - **Compact Health Foods:** Compact shots with a variety of ingredients tap into the growing demand for on-the-go, nutrient-packed food options. ### Who This Affects Most - **Functional Beverages:** The functional beverage industry can benefit from incorporating probiotic shots into their product line and catering to health-conscious consumers. - **Natural and Organic Foods:** The natural and organic food industry can explore the potential of coconut water kefir shots as a healthy and flavorful alternative to traditional probiotic-rich foods. - **Convenience Foods:** The convenience food industry can seize the opportunity to develop more compact and nutrient-dense food options, such as probiotic shots, for busy consumers. ## Related on Trend Hunter - [Functional Kimchi Shots](https://www.trendhunter.com/trends/functional-kimchi-shots.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md) - [Unique Health Shots](https://www.trendhunter.com/trends/kimchi-shot.md) - [Probiotic-Rich Juice Shots](https://www.trendhunter.com/trends/pressed-gut-biome.md) - [Kefir-Colostrum Supplement Shots](https://www.trendhunter.com/trends/lifeway-foods-basics-plus.md) - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Calming Probiotic-Rich Shots](https://www.trendhunter.com/trends/calm-kiwi-melon-probiotic-shot.md) - [Mini Probiotic Yogurts](https://www.trendhunter.com/trends/mini-coconut-cult.md) - [Canned Kefir Sodas](https://www.trendhunter.com/trends/kefir-sodas.md)