# Pop Tab Coconut Shells Genuine Coconut Water Lets Consumers Enjoy Coconut Water from a Coconut By Laura McQuarrie | Published 2017-06-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-water-from-a-coconut References: [packagingdigest](http://www.packagingdigest.com/beverage-packaging/natures-package-keeps-coconut-water-protected-2017-06-19) & [genuinecoconut](https://genuinecoconut.com/) As refreshing as it is to enjoy [coconut water from a can](https://www.trendhunter.com/trends/coconut-water-brand-coco5), there is an added level of enjoyment that comes from sipping coconut water from a coconut. Genuine Coconut Water acknowledges this and packages its product in original coconut containers. Although cracking into a hard coconut shell can be a challenge, Genuine Coconut Water makes it easy for consumers to access the beverage inside with a pop tab that opens just like a can of soda. This easy-opening system itself is also constructed of coconut husk fiber and resin. Once opened, the [natural coconut packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge) reveals a hole that can be poked with an included drinking straw. For its natural [coconut water packaging system](https://www.trendhunter.com/trends/cocoyo-packaging), Genuine Coconut Water has received numerous innovation awards. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Natural Packaging:** Exploring innovative packaging solutions using natural materials. - **Convenience Packaging:** Creating packaging designs that offer easy access and convenience to consumers. - **Sustainable Packaging:** Developing eco-friendly packaging options to reduce waste and promote sustainability. ### Sectors Adopting This - **Beverage:** Opportunity for beverage companies to explore innovative and eco-friendly packaging designs. - **Food:** Food companies can consider using natural packaging solutions as a way to differentiate their products. - **Packaging:** Packaging industry can invest in sustainable packaging materials and designs to meet consumer demand. ## Related on Trend Hunter - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Tropical Coconut Beverages](https://www.trendhunter.com/trends/pia-colada-with-pulp.md) - [Coconut Opener Pouring Devices](https://www.trendhunter.com/trends/coconut-faucet.md) - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md) - [Large-Sized Coconut Waters](https://www.trendhunter.com/trends/100-coconuts-1.md) - [Pink-Hued Coconut Water](https://www.trendhunter.com/trends/raw-organic-coconut-water.md) - [Textural Coconut-Infused Drinks](https://www.trendhunter.com/trends/hello-day-magico-drinks.md)