# Coconut Water Cocktails VOCO is a Better-for-You Cocktail Made for Mindful Consumers By Laura McQuarrie | Published 2021-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-water-cocktail References: [prnewswire](https://www.prnewswire.com/news-releases/elegance-brands-relaunches-premiere-better-for-you-coconut-water-cocktail-voco-301281483.html) & [drinkvoco](http://www.drinkvoco.com/) VOCO is a better-for-you, ready-to-drink coconut water cocktail that puts a fresh spin on [vodka and soda water](https://www.trendhunter.com/trends/squeezed-vodka-cocktails). The pre-mixed cocktail boasts hints of coconut water and natural fruit flavor to create refreshing varieties like Lime, Pineapple and Passionfruit. The products come in at 100 calories per 12-ounce can and they appeal to mindful drinkers who are uncompromising when it comes to quality and taste. The single-serve beverage is not just low in calories but also gluten-free, [low-ABV](https://www.trendhunter.com/trends/lowerabv-drinks), and low-sugar. As the wellness industry is booming, people are dedicated to making healthier choices and that includes more mindful drinking habits. From low-alcohol cocktails to recreated cocktails with better-for-you ingredients, consumers are choosing moderation that allows for depth of flavor. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 35% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Better-for-you Cocktails:** There is an opportunity for beverage companies to create cocktails with better-for-you ingredients in response to the growing demand for mindful drinking habits. - **Low-abv Drinks:** Beverage companies can take advantage of the trend of low-alcohol drinks by creating unique and flavorful options with lower alcohol content. - **Healthy Alternatives:** Food and beverage companies have the chance to provide healthy and better-for-you alternatives to popular drinks and cocktails, such as coconut water cocktails. ### Who This Affects Most - **Beverage Industry:** The beverage industry has an opportunity to innovate by creating healthier and better-for-you drink options that cater to the growing demand for mindful drinking habits. - **Health and Wellness Industry:** The health and wellness industry can benefit from the trend of better-for-you cocktails by promoting them as low-calorie and healthy options for consumers. - **Hospitality Industry:** Bars and restaurants can cater to the growing demand for low-alcohol and healthy drink options by including better-for-you cocktails like VOCO in their menus. ## Related on Trend Hunter - [Coconut Water Cocktails](https://www.trendhunter.com/trends/coconut-water-cocktails.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Refreshing Coconut Water Cocktails](https://www.trendhunter.com/trends/spiked-sparkling-coconut-water.md) - [Coconut Milk Cocktails](https://www.trendhunter.com/trends/cocktail-43-coco-milk.md) - [Eco-Friendly Vodka Cocktails](https://www.trendhunter.com/trends/bali-water.md) - [Sparkling Coconut Water Cocktails](https://www.trendhunter.com/trends/sparkling-coconut-water-cocktail.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/vosa-spirits.md) - [Better-For-You Boozy Beverages](https://www.trendhunter.com/trends/watertight-cocktails.md)