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# Caribbean Coconut Liqueurs
The Captain Morgan 'LocoNut' Coconut Rum Shot is Ideal for Summer

By Michael Hemsworth | Published 2017-03-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-rum
References: [trndmonitor](https://trndmonitor.com/spirits-spotlight-captain-morgan-launches-loconut-then-things-got-loco/) & [diageo](http://www.diageo.com/)

Coconut remains a popular flavor and ingredient for many consumers who like the exotic yet simple profile of the food, so the Captain Morgan 'LocoNut' coconut rum shot comes as a new way to enjoy it.

The Captain Morgan 'LocoNut' rum is infused with ample [coconut flavor](https://www.trendhunter.com/trends/mozart-coconut-chocolate-liqueur) and comes packaged in a bottled that is designed to look like a cracked coconut. This makes the Captain Morgan 'LocoNut' rum a playful addition to a bar and a fun ingredient to utilize when making cocktails.

The Captain Morgan 'LocoNut' coconut rum shot is positioned as a libation that's ideal for enjoying with [coconut water](https://www.trendhunter.com/trends/pia-colada-with-pulp) that puts a healthy spin on traditionally unhealthy cocktails. This speaks to consumers looking for a way to enjoy drinking without feeling as though they are making an unhealthy choice.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 69% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Coconut Infused Liqueurs:** The trend of adding coconut flavor to spirits opens up opportunities for innovative product packaging and healthy cocktail options.
- **Playful Bar Additions:** The trend of playful and visually appealing liquor bottles can increase product appeal and boost sales.
- **Healthy Twist on Cocktails:** The trend of creating cocktails with healthy ingredients like coconut water offers opportunities for a new, health-conscious market segment.

### Sectors Adopting This

- **Liquor Industry:** The liquor industry can continue to innovate by including more exotic and playful flavors in their products, while also considering health-conscious consumers.
- **Packaging Industry:** The packaging industry has the opportunity to create visually appealing and unique liquor bottles that can attract consumers and increase brand recognition.
- **Health and Wellness Industry:** The health and wellness industry can partner with liquor companies to create cocktails that incorporate healthy ingredients, such as coconut water.

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