# Coconut Palm Sugars Wholesome Sweeteners' Product is a Healthy Alternative to Traditional Sugars By Jana Pijak | Published 2015-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-palm-sugar References: [wholesomesweeteners](http://wholesomesweeteners.com/Products/product-detail/PId/13/Organic-Coconut-Palm-Sugar) Wholesome Sweeteners' coconut palm sugar is a healthy alternative to caloric and chemically treated sweeteners. This sugar alternative is grown in organic farming co-ops and blends great taste with nutrition. The alternative sweetener is not only locally sourced but is also sustainable, making it appeal to eco-friendly consumers. This non-bleached coconut palm sugar product is available in health food shops and nutrition-focused retailers and is a great addition to [baked recipes](https://www.trendhunter.com/trends/ultrafine-sugar) and one's morning coffee ritual. As consumers grow more aware of sugar's dangerous affects, [alternative sweeteners](https://www.trendhunter.com/trends/sweet-freedom-glp-1) are becoming more prevalent in the retail market. Rejecting aspartame ingredients that are featured in many artificial sweeteners, this natural product is fruit-based and is a favorite among those living in tropical regions. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Natural Sweeteners:** There is an opportunity for developing new natural sweetener products to cater to the growing demand for healthy alternative sweeteners. - **Organic Farming:** Organic farming co-ops can explore opportunities for sustainable farming of alternative sweeteners to cater to eco-friendly consumers. - **Awareness of Sugar's Harmful Effects:** There is an opportunity for brands to educate consumers on the harmful effects of sugar and promote the use of alternative sweeteners. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can innovate and develop new natural sweetener products that cater to the growing demand for healthy alternative sweeteners. - **Agriculture:** The agriculture industry can explore opportunities for sustainable farming of alternative sweeteners and provide raw materials to the food industry. - **Health and Wellness:** The health and wellness industry can promote the use of alternative sweeteners and educate consumers on the harmful effects of sugar to promote a healthier lifestyle. ## Related on Trend Hunter - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Versatile Brown Sugar Alternatives](https://www.trendhunter.com/trends/lakanto.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Nutrient-Dense Date Sugars](https://www.trendhunter.com/trends/organic-date-sugar.md) - [Cacaofruit Sugar Substitutes](https://www.trendhunter.com/trends/cacaofruit-sugar-substitute.md) - [Zero-Waste Sweeteners](https://www.trendhunter.com/trends/carobway.md)