# Botanical-Rich Lip Oils The Re(cover) Hydrating Coconut Lip Oil Contains Five Forms of Coconut By Laura McQuarrie | Published 2020-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-lip-oil References: [thezoereport](https://www.thezoereport.com/p/marc-jacobs-beautys-new-recover-hydrating-coconut-lip-oil-offers-skincare-focused-shine-22417937) & [marcjacobsbeauty](https://www.marcjacobsbeauty.com/recover/hydrating-coconut-lip-oil/42897.html) [Marc Jacobs Beauty](https://www.trendhunter.com/trends/marc-jacobs-beauty-2026) has an entire product line devoted to coconut—the Coconut Collection—and the brand's newest product is the Re(cover) Hydrating Coconut Lip Oil. The nourishing lip oil acts as an all-day hydrator, as it is full of beneficial ingredients for the skin. As well as containing Vitamin E and soothing aloe vera, the product boasts five forms of coconut—including coconut water, fruit juice, fruit extract and coconut alkanes, a natural silicone alternative. The conditioning [coconut lip oil](https://www.trendhunter.com/trends/juice-infused-lip-oil) can be used in a number of ways, such as on its own for shine and hydration, as well as before or after applying other lip products. Unlike sticky lip glosses, the [soothing lip oil](https://www.trendhunter.com/trends/pout-lip-oil) was created to be comfortable to wear and full of skin-nourishing benefits. Image Credit: Marc Jacobs Beauty ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 22% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Botanical Lip Oils:** Opportunities to create sustainably-sourced, plant-based lip oils for a growing market seeking natural cosmetic products. - **Coconut Products:** Innovations using coconut as a primary ingredient for cosmetics and personal care products, tapping into its various benefits. - **Multi-functional Lip Products:** Opportunities to develop lip products with multiple functions, such as hydrating and providing shine or color. ### Industries Being Reshaped - **Cosmetics:** Exploration of all-natural, botanical ingredients to expand product lines and appeal to consumers seeking cleaner, eco-friendly options. - **Personal Care:** Innovation in the personal care industry focused on creating multi-functional products with benefits beyond just cleansing or hydrating. - **Plant-based Products:** Development of products with sustainably-sourced, plant-based ingredients to meet the needs of environmentally-conscious consumers seeking natural beauty options. ## Related on Trend Hunter - [Ultra-Hydrating Lip Oils](https://www.trendhunter.com/trends/gloss-bomb-oil.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/3d-hydra-lip-oil.md) - [Glossy Hydrating Lip Oils](https://www.trendhunter.com/trends/hydrating-lip-oils.md) - [High-Shine Lip Oils](https://www.trendhunter.com/trends/dream-lip-oil.md) - [Hydrating Vegan Lip Oils](https://www.trendhunter.com/trends/kush-lip-oil.md) - [Goat Milk Lip Oils](https://www.trendhunter.com/trends/oh-mega-milk-lip-oil.md) - [Plush Lip Oils](https://www.trendhunter.com/trends/legendary-lip-oil.md) - [Hydrating Non-Sticky Lip Oils](https://www.trendhunter.com/trends/pout-lip-oil.md) - [Fruit Peel Lip Oils](https://www.trendhunter.com/trends/banana-brulee-lip-oil.md)