# Probiotic Coconut Drinks Rhythm Health's Coconut Kefir Drinks Do Away with Dairy By Laura McQuarrie | Published 2015-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-kefir References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/03/rhythm.html) & [rhythmhealth](http://www.rhythmhealth.co.uk/) Kefir is known as a fermented milk drink that's made with kefir grains—but Rhythm health's coconut kefir beverages are totally dairy-free. As [probiotic fermented drinks](https://www.trendhunter.com/trends/activia-kefir), kefir has been around for thousands of years, but as more people are growing concerned with health and the consumption of dairy products, alternatives to what has been conventionally done for years are sprouting up. Because flavors like Golden Lime, Mango & Passion Fruit, Pomegranate and Pure Coconut are made with a base of young coconut milk, the drinks are full of hydrating coconut water. As well as being dairy-free, the drinks are also prepared without sugar and contain no cholesterol. With [dairy-free yogurt beginning to gain traction](https://www.trendhunter.com/trends/probiotic-coconut-yogurts) in mainstream grocery stores, it's only a matter of time before this super probiotic drink has its time in the spotlight. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 15% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Dairy-free Probiotic Drinks:** The rise of dairy-free alternatives to traditional probiotic drinks presents an opportunity for innovative product development. - **Health-conscious Beverage Alternatives:** The increasing concern for health and the avoidance of dairy products creates a demand for new and refreshing beverage options. - **Expansion of Probiotic Market:** As more people seek out probiotic-rich products, the market for probiotic drinks is expected to grow, offering potential business opportunities. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore the creation of dairy-free probiotic drinks to cater to health-conscious consumers. - **Dairy Alternatives Industry:** Companies in the dairy alternatives industry can expand their product offerings to include probiotic coconut drinks, tapping into the growing market. - **Grocery Retail Industry:** The grocery retail industry can capitalize on the rising popularity of probiotic drinks by stocking a diverse range of options to meet consumer demands. ## Related on Trend Hunter - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Fortified Non-Dairy Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-alternative.md) - [Functional Coconut Ciders](https://www.trendhunter.com/trends/coconut-cider-drink.md) - [Tropical Probiotic Beverages](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water.md) - [Coconut Protein Yogurts](https://www.trendhunter.com/trends/dairyfree-protein-yogurt.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md) - [Canned Kefir Sodas](https://www.trendhunter.com/trends/kefir-sodas.md) - [Probiotic Animal-Free Yogurt Drinks](https://www.trendhunter.com/trends/drinkable-yogurt-alternative.md) - [Gut-Friendly Plant-Based Yogurts](https://www.trendhunter.com/trends/the-coconut-collaborative-gut-health-yog.md)