# Presidential Coconut Ice Creams Ben & Jerry's Creates Kamala's Coconut Jubilee Ice Cream By Amy Duong | Published 2024-09-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-jubilee References: [front.moveon.org](https://front.moveon.org/new-moveon-launches-ice-cream-truck-tour-to-give-away-free-ice-cream-and-gotv-for-harris-and-democrats/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Ben & Jerry's](https://www.trendhunter.com/trends/churn-out-the-vote) has unveiled another special flavor with [Kamala's](https://www.trendhunter.com/trends/election-collection) Coconut Jubilee, which honors Vice President Kamala Harris. The limited flavor is a part of the 'Ben's Best' selection, which features a coconut base that is swirled with caramel sauce and then finished with red, white, and blue star-shaped sprinkles on top to honor her story. The inspiration is drawn from a moment that turned into a meme when Harris notes her mother's phrase, "You think you just fell out of a coconut tree?" Additionally, the new flavor is also a contribution to a larger project dubbed Scoop the Vote. This is a campaign led by the team at MoveOn Political Action. As a part of this, an ice cream truck will encourage voting with free raffles of an autographed Kamala's Coconut Jubilee pint. Image Credit: MoveOn ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 100% | Activity: 100% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Politically-themed Ice Cream:** Ice cream brands are leveraging political figures for limited edition flavors, attracting consumers through unique storytelling and patriotic flair. - **Campaign-driven Product Releases:** Using product launches as part of larger campaign initiatives, brands are merging retail with activism to boost social engagement and brand loyalty. - **Memes to Market Stores:** Brands are transforming viral moments into marketable products, creating deeper emotional connections with customers through relatable and humorous touchpoints. ### Industries Being Reshaped - **Frozen Desserts:** The frozen desserts industry is innovating by incorporating cultural and political themes into product development, creating a unique selling proposition. - **Political Merchandise:** Political merchandise is expanding beyond traditional items, integrating edible products that support movements and encourage civic participation. - **Marketing Campaigns:** Innovative marketing campaigns are blending consumer goods with political activism, driving both social awareness and sales through engagement strategies. ## Related on Trend Hunter - [Voter Activation Ice Creams](https://www.trendhunter.com/trends/churn-out-the-vote.md) - [Collaboration Ice Creams Flavors](https://www.trendhunter.com/trends/lights-caramel-action-ice-cream.md) - [Voter Engagement Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-razz-up.md) - [Hybrid Formula Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-chewy-gooey-cookie.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Entrepreneur-Created Ice Cream Favors](https://www.trendhunter.com/trends/sweet-mango-memories.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Expansive Electoral Candy Ranges](https://www.trendhunter.com/trends/election-collection.md) - [Dairy-Free Banana Ice Cream](https://www.trendhunter.com/trends/bananas-foster.md)