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# Sustainable Matcha Alcoholic Beverages
JuneShine and MatchaBar Debuted the Coconut Ginger Matcha

By Grace Mahas | Published 2020-04-27 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-ginger-matcha
References: [juneshine.co](https://www.juneshine.co/?g) & [juneshine.co](https://www.juneshine.co/?g)

JuneShine — the leading hard kombucha brand founded in San Diego, California — recently joined forces with MartchaBar to create an ultra-sustainable alcohol beverage, the Coconut Ginger Matcha. The new addition is gluten-free, organic, non-GMO, and packed with powerful probiotics and antioxidants. Plus, for those looking for a boost of energy, the Coconut Ginger Matcha also boasts 50mg of caffeine.

The JuneShine brewery is powered with 100% renewable energy through SDG&E’s EcoChoice and the brand is further reducing its environmental footprint by partnering with Choose to compensate for the carbon footprint of every JuneShine x MatchaBar can sold as well as by planting trees through Chooose’s partner in Africa, TIST Uganda.

The new JuneShine x MatchaBar Coconut Giner Matcha beverage is available at select retailers.

Image Credit: JuneShine

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 34% | Activity: 47% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Alcoholic Beverages:** Creating alcoholic beverages that are organic and have probiotics and antioxidants has become a trend among producers who favor sustainability.
- **Matcha Beverages:** Matcha-based beverages are becoming increasingly popular due to their healthy content and unique flavor.
- **Renewable Energy-powered Beverages:** The use of 100% renewable energy in brewing and production of alcoholic beverages is a trend towards a greener future.

### Who This Affects Most

- **Alcoholic Beverages:** Producers of alcoholic beverages are experimenting with sustainable ingredients, alternative energy sources and eco-friendly packaging.
- **Healthy Beverages:** Healthy beverages are gaining momentum as consumers become more health-conscious and proactively seek to consume natural and organic ingredients.
- **Renewable Energy:** The renewable energy sector is developing efficient ways to harness the sun, water, and wind which can be adopted by the beverage industry to achieve sustainability.

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