# Full-Fat Coconut Drinks Wonder Fuel's Beverages Blend Coffee and MCT Oil By Laura McQuarrie | Published 2017-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-drinks References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2017/03/Ten_trends_at_Expo_West_2017.aspx?ID={2B908DC6-6BAD-437B-9BEE-C5A99AE06D04}&page=10) & [facebook](https://www.facebook.com/wonderfueldrink/) At Natural Foods Expo West 2017, Wonder Fuel introduced the world to its unique new coconut drinks, which are specifically branded as "coconut oil MCT superdrinks." These beverages feature medium-chain triglycerides as a means of helping consumers to [boost mental clarity](https://www.trendhunter.com/trends/four-sigmatic-focus), energy and more. The beverages available from Wonder Fuel include options with and without caffeine, such as one caffeine-free option in a base of [coconut milk](https://www.trendhunter.com/trends/coconut-cashew-milk) and others that blend MCT oil with [cold brewed coffee](https://www.trendhunter.com/trends/coco-cold-brew) or cold brewed mocha. While many consumers have been conditioned to be wary of fat, some health-conscious individuals are beginning to see the benefits of adding foods and beverages with full, healthy fats to their diets. MCT oil derived from dairy fat or other plant-based oils is a term that's now appearing front and center on many new products. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Full-fat Coconut Drinks:** Exploring the trend of full-fat coconut drinks that incorporate medium-chain triglycerides (MCT) for boosting mental clarity and energy. - **Health-conscious Fats:** Examining the trend of health-conscious individuals adding full, healthy fats to their diets and how it's influencing food and beverage choices. - **MCT Oil:** Considering the rising popularity of MCT oil derived from dairy fat or plant-based oils and its integration into various products. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of full-fat coconut drinks with MCT oil to offer innovative and functional beverages that cater to health-conscious consumers. - **Health Food Industry:** Health food companies have the opportunity to create products that promote the benefits of incorporating full, healthy fats into diets and appeal to health-conscious individuals. - **Alternative Ingredients Industry:** The alternative ingredients industry can explore the use of MCT oil derived from various sources to develop innovative products that cater to the demand for health-conscious fats. ## Related on Trend Hunter - [Clarified Coconut Coffee Creamers](https://www.trendhunter.com/trends/coconut-creamers.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Functional Creamers](https://www.trendhunter.com/trends/functional-creamer.md) - [Health-Focused MCT Oil Powders](https://www.trendhunter.com/trends/mct-oil-powders.md) - [Brain-Friendly Coffee Mixes](https://www.trendhunter.com/trends/organic-cognitive-cacao-and-coffee.md) - [CBD-Infused Coconut Waters](https://www.trendhunter.com/trends/coconut-water-cbd.md) - [Coconut Meat Beverages](https://www.trendhunter.com/trends/whole-moon-coconut-milk.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md)