# Citrusy Probiotic Coconut Yogurts Coconut Cult Yogurts are Showing Off a New Flavor and Branding By Michael Hemsworth | Published 2024-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-cult-yogurts References: [preparedfoods](https://www.preparedfoods.com/articles/129073-coconut-cult-orange-dreamsicle-probiotic-yogurt) & [thecoconutcult](http://www.thecoconutcult.com/)  Coconut Cult yogurts are introducing a new flavor alongside an updated brand identity to help further capture the attention of [plant-based or plant-curious consumers](https://www.trendhunter.com/trends/forager-project-greek-style-yogurt). The brand is introducing the new Orange Dreamsicle flavor to its core range, which is expected to be right at home with the Chocolate Mousse, Harvest Strawberry and Original varieties. The vegan-friendly yogurt is formulated with a blend of [16 human-strain probiotics](https://www.trendhunter.com/trends/viral-japanese-cheesecake) to ensure they're as bioavailable as possible. The yogurts are thus rated to support good overall gut health, enhance digestion and boost immunity. The recipe is also free from soy and gluten with no refined sugars in the mix. The [new branding for Coconut Cult yogurts](https://www.trendhunter.com/trends/cocoyo-packaging) gives the brand an even more eye-catching profile on store shelves, which includes highly detailed artwork. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 82% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Probiotic Innovations:** Exploring new flavors and branding to attract plant-based and plant-curious consumers. - **Gut Health Enhancement Formulations:** Utilizing human-strain probiotics for bioavailability and overall gut health benefits. - **Artistic Brand Enhancements:** Implementing detailed artwork for more eye-catching packaging and shelf presence. ### Industries Being Reshaped - **Dairy-free Alternatives:** Innovating dairy-free products with probiotics for a health-conscious market. - **Nutritional Supplements:** Developing formulations with human-strain probiotics for enhanced gut health. - **Packaging & Design:** Exploring artistic branding and packaging strategies for increased consumer engagement. ## Related on Trend Hunter - [Limited-Edition Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/probiotic-coconut-yogurts.md) - [Vitamin-Rich Probiotic Yogurts](https://www.trendhunter.com/trends/vitamin-c-punch.md) - [Festive Probiotic Yogurts](https://www.trendhunter.com/trends/coconut-cult.md) - [Tropical Probiotic Yogurts](https://www.trendhunter.com/trends/coconut-cult-and-olipop.md) - [Mini Probiotic Yogurts](https://www.trendhunter.com/trends/mini-coconut-cult.md) - [Collaborative Coconut Yogurts](https://www.trendhunter.com/trends/vanilla-malkshake.md) - [Autumnal Probiotic Yogurts](https://www.trendhunter.com/trends/coconut-cult-probiotic-coconut-yogurt.md) - [Probiotic Protein Yogurts](https://www.trendhunter.com/trends/gut-friendly-coconut-yogurt.md) - [Co-Branded Probiotic Yogurts](https://www.trendhunter.com/trends/coconut-cult-x-midday-squares.md)