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# Coconut-Themed Casual Sneakers
Nike's Air Force 1 Sneaker Gets a Coconut Colorway for Spring

By Amy Duong | Published 2022-04-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-colorway
References: [hypebeast](https://hypebeast.com/2022/4/nike-air-force-1-low-coconut-dj9943-101-release-info) & [jdoqocy](https://www.jdoqocy.com/click-7941379-13067763?sid=HBEN-DA-FW--&url=https%3A%2F%2Fwww.nike.com%2F)

[Nike](https://www.trendhunter.com/trends/pegasus-wave) introduces a new coconut colorway that details its signature [Air Force 1](https://www.trendhunter.com/trends/coconut-milk-2) sneaker model for the spring season. The shoes are based on a white, coconut milk hue, and archaeo brown palette for an [earthy feel](https://www.trendhunter.com/trends/light-khaki). It is based on a white leather base foundation and overlayed with brown cracked leather.

It is seen on the Swoosh by the lateral side of the shoe to reference a more realistic look of the outer shell of a coconut. The ankles are detailed with stickers and the same aesthetic follows through to the insoles as well - this is a nod to the best quality fruit tags that can be seen in the grocery store. Finally, the tongue tag has nutrition facts.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 18% | Activity: 13% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Coconut-themed Fashion:** Fashion designers and retailers can explore using coconut as a design element for clothing and accessories, tapping into the growing popularity of sustainability and natural materials in fashion.
- **Realistic Design Elements:** Product designers can incorporate more realistic design elements, like the coconut Swoosh on Nike's Air Force 1, to add a unique and interesting touch to their products.
- **Grocery Store-inspired Aesthetics:** Retailers can take inspiration from grocery store aesthetics, like the nutrition facts on Nike's Air Force 1, to add a playful and unexpected touch to their products.

### Industries Being Reshaped

- **Fashion:** Fashion retailers can incorporate sustainable and natural materials like coconut into their designs to appeal to consumers who prioritize eco-friendliness in their purchasing decisions.
- **Product Design:** Product designers can implement realistic design elements like the coconut Swoosh on Nike's Air Force 1 to create unique, attention-grabbing products.
- **Retail:** Retailers can draw inspiration from grocery store aesthetics like the nutrition facts on Nike's Air Force 1 to create fun and playful shopping experiences for consumers.

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