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# Rose Gold Cosmetic Collections
Marc Jacobs is Expanding Its Warm-Toned Coconut Collection

By Ell Smith | Published 2018-03-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-collection
References: [hypebae](https://hypebae.com/2018/3/marc-jacobs-beauty-coconut-collection-eyeshadow-palette-dew-drops-gel-highlighter-rose-gold) & [marcjacobsbeauty](https://www.marcjacobsbeauty.com/)

Marc Jacobs is showing no sign of slowing down as it continuously adds to its blossoming cosmetic collection, and more recently, the brand has added a line of rose gold makeup to its popular Coconut Collection.

The new additions consist of an [eye shadow palette](https://www.trendhunter.com/trends/beauty-bento) which features seven golden hues, a [golden liquid highlighter](https://www.trendhunter.com/trends/bronze-and-glow), a bronzer that's perfect for achieving a healthy summer glow and a finishing powder that'll leave one shimmering. This line is perfect for those looking to achieve a subtle glow prior to the warmer seasons, or for those looking to maintain a a more glamorous night out look.

The warm-toned line is available online and at [Sephora](https://www.trendhunter.com/trends/cream-highlighter-stick).

Image Credit: Marc Jacobs Beauty, Sephora

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 4% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Rose Gold Makeup:** Disruptive innovation opportunity: Develop new formulations and products that incorporate rose gold shades, appealing to consumers seeking a trendy and glamorous look.
- **Coconut Beauty Products:** Disruptive innovation opportunity: Create innovative coconut-infused cosmetic products that offer unique skin and beauty benefits, catering to the growing demand for natural and nourishing beauty solutions.
- **Golden Beauty Hues:** Disruptive innovation opportunity: Explore the use of golden hues in cosmetic collections, providing a versatile and universally flattering range of shades for various skin tones and makeup looks.

### Who This Affects Most

- **Cosmetics:** Disruptive innovation opportunity: Integrate rose gold and golden hues into cosmetic products, capitalizing on the current trend and offering a unique selling point in a competitive market.
- **Beauty Retail:** Disruptive innovation opportunity: Curate exclusive collections of rose gold and coconut-infused beauty products, creating an immersive shopping experience that appeals to consumers seeking trendy and natural cosmetics.
- **Fashion:** Disruptive innovation opportunity: Collaborate with cosmetics brands to create cohesive rose gold-inspired fashion and beauty collections, leveraging cross-industry trends and creating a cohesive brand image.

## Related on Trend Hunter

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