# Coconut Cold Brew Coffees Trader Joe's is Now Offering a New Cold Brew Coffee Flavor By Mishal Omar | Published 2017-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-cold-brew-coffee References: [refinery29](http://www.refinery29.com/2017/07/162449/trader-joes-coconut-cold-brew) Trader [Joe's](https://www.trendhunter.com/trends/joes-dark-ground-coffee) new Coconut Cold Brew Coffee is a perfectly timed release for coffee lovers to enjoy in the summer months. The affordable grocer is offering its Coconut Cold Brew Coffees in 16oz bottles that amount to four small cups of coffee, and cost $4.99 – a lower cost than most smaller cold brews offered in retail stores. The product comes in a concentrated form, and consumers need only to add either two parts water or milk to it in order to enjoy the beverage based on their personal preferences. It can then be poured over ice for a refreshing, caffeinated beverage that is perfect to consume in warm weather. This new [cold brew coffee flavor](https://www.trendhunter.com/trends/cold-brew-coffee-pack) will only be available during the summer. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Cold Brews:** Trader Joe's Coconut Cold Brew Coffee offers an affordable option for consumers looking for refreshing cold brew beverages. - **Convenient Concentrated Form:** The concentrated form of Trader Joe's Coconut Cold Brew Coffee provides an opportunity for innovative packaging and easy customization for consumers. - **Seasonal Flavors:** The limited availability of Trader Joe's Coconut Cold Brew Coffee during the summer taps into the trend of seasonal flavors, creating a sense of exclusivity for consumers. ### Sectors Adopting This - **Coffee Retail:** Coffee retail businesses can explore the market for affordable cold brews like Trader Joe's Coconut Cold Brew Coffee, targeting cost-conscious consumers. - **Packaging and Beverage Innovation:** Companies in the packaging and beverage innovation industry can develop creative packaging solutions for concentrated cold brew products like Trader Joe's Coconut Cold Brew Coffee. - **Specialty Food and Beverage:** Specialty food and beverage companies can capitalize on the trend of limited seasonal flavors like Trader Joe's Coconut Cold Brew Coffee, creating unique offerings for consumers. ## Related on Trend Hunter - [Pumpkin Cold Brew Concentrates](https://www.trendhunter.com/trends/pumpkin-spice-flavored-cold-brew-coffee-concentrate.md) - [Dairy-Free Coconut Milks](https://www.trendhunter.com/trends/organic-nondairy-coconut-beverage.md) - [Spiced Cold Brew Concentrates](https://www.trendhunter.com/trends/pumpkin-spice-cold-brew-coffee-concentrate.md) - [Toasted Coconut Cold Brews](https://www.trendhunter.com/trends/toasted-coconut-cold-brew.md) - [Single-Origin Coconut Smoothies](https://www.trendhunter.com/trends/organic-coconut-smoothie.md) - [Canned Nitro Cold Brews](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte.md) - [Hydrating Electrolyte Coffees](https://www.trendhunter.com/trends/coconut-water-cold-brew.md) - [Caffeinated Coconut Water Drinks](https://www.trendhunter.com/trends/coco-cold-brew.md) - [Tropical Dessert-Flavored Lattes](https://www.trendhunter.com/trends/coconut-brle-latte.md)