# Premium Coconut Cocktails Diageo and The Vita Coco Company Teamed Up to Create Canned Cocktails By Laura McQuarrie | Published 2022-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-cocktails References: [businesswire](https://www.businesswire.com/news/home/20220705005554/en) & [diageo](http://www.diageo.com)  Diageo and The [Vita Coco Company](https://www.trendhunter.com/trends/pia-colada-with-pulp) came together to create Vita Coco Spiked with [Captain Morgan](https://www.trendhunter.com/trends/captains-cocktails), a premium line of canned coconut cocktails that taps into the growing demand for ready-to-drink options. The premium canned cocktails boast a blend of Captain Morgan rum and all of the refreshment of Vita Coco coconut water. Now, in a single can, adults can enjoy the taste of two top-selling brands with flavors like Piña Colada, Strawberry Daiquiri and Lime Mojito. These rum-based cocktails make the most of coconut water as a mixer and they acknowledge that "in the United States, beloved rum-based cocktails are growing at 269%3, with widely recognizable piña coladas, daiquiris, and mojitos leading as the most dynamic cocktail types and growing at a faster rate than the entire spirits-based ready-to-drink category." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Coconut Cocktails:** The popularity of coconut water as a mixer provides an opportunity for premium canned coconut-based cocktails to be introduced - **Rum-based Cocktails:** The growing popularity of rum-based cocktails presents an opportunity to market premium canned cocktails made with rum and natural ingredients - **Ready-to-drink Options:** The demand for ready-to-drink options creates an opportunity for the introduction of premium canned cocktails that save time and are convenient ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverage industry can capitalize on the popularity of coconut water and rum-based cocktails to develop premium canned cocktail lines for adults - **Natural Beverages:** Natural beverages companies can partner with alcohol brands to create premium canned cocktails made with all-natural ingredients, like coconut water, to appeal to health-conscious consumers - **Convenience Foods:** The convenience foods industry can create premium canned cocktails as a new addition to their line of products that offer ready-to-drink options to consumers ## Related on Trend Hunter - [Canned Rum Daiquiri Cocktails](https://www.trendhunter.com/trends/captain-morgan-strawberry-daiquiri.md) - [Ready-to-Drink Rum Cocktails](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can.md) - [Authentic Canned Hawaiian Cocktails](https://www.trendhunter.com/trends/hawaiian-rum-cocktails.md) - [Coconut Rum Canned Cocktails](https://www.trendhunter.com/trends/horton-ready-todrink-cocktails.md) - [Ready-to-Drink Rum Canned Cocktails](https://www.trendhunter.com/trends/cocacola-and-bacardi.md) - [Canned Bar-Quality Rum Cocktails](https://www.trendhunter.com/trends/v-rum-canned-cocktails.md) - [Coconut Water Cocktails](https://www.trendhunter.com/trends/coconut-water-cocktails.md) - [Refreshing Coconut Water Cocktails](https://www.trendhunter.com/trends/spiked-sparkling-coconut-water.md) - [Pina Colada-Inspired Canned Cocktails](https://www.trendhunter.com/trends/croc-colada-spritz.md)