# Marbleized Coconut Chocolates Kit Kat's 'Deluxe Coconut' Blends Milk and White Chocolate By Laura McQuarrie | Published 2018-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-chocolate References: [ozon.ru](https://www.ozon.ru/context/detail/id/146243488/) & [ozon.ru](https://www.ozon.ru/context/detail/id/146243488/) As part of its premium Senses range, [Kit Kat](https://www.trendhunter.com/trends/kit-kat-duo) launched a Deluxe Coconut chocolate that combines swirls of both [milk and white chocolate](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar). The bar boasts a milk chocolate and almond base, topped with marbleized coconut white chocolate and flecks of shredded coconut pieces. This new chocolate bar from Kit Kat is currently exclusive to Russia, although it has launched many other high-end confections as of late in different markets, including its decadent Ruby and Gold chocolate bars. While white chocolate tends to be a kind of chocolate that consumers either love or avoid, the way that this product mixes chocolate has the potential to make ultra-sweet white chocolate more palatable to a greater range of people, especially those who love the taste of coconut. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Milk-white Chocolate Mix:** Combining milk and white chocolate presents an opportunity for creating new and unique flavor profiles in the chocolate industry. - **Marbleized Chocolate:** Incorporating decorative techniques like marbleizing into chocolate creating presents an opportunity to create visually stunning and novel chocolate products. - **Coconut Flavor in Chocolate:** Coconut adds a tropical flavor to chocolate that has the opportunity to appeal to consumers who enjoy unique and exotic tastes. ### Where This Applies - **Chocolate Industry:** The chocolate industry has the opportunity to innovate by experimenting with new flavor profiles and decorative techniques to create unique and high-end chocolate products. - **Confectionery Industry:** The confectionery industry could look to incorporate tropical flavors like coconut into their products to appeal to consumers looking for exotic tastes. - **Premium Chocolate Market:** The premium chocolate market can use the popularity of unique flavors and decorative techniques to create high-end and luxurious chocolate products that appeal to a niche market of chocolate lovers. ## Related on Trend Hunter - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md) - [Dark Chocolate Wafer Bars](https://www.trendhunter.com/trends/kitkat-70-dark.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Seasonal White Chocolate Candies](https://www.trendhunter.com/trends/milkboy-swiss-chocolate.md) - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Private Label Viral Chocolates](https://www.trendhunter.com/trends/white-chocolate-pistachio-nuts-with-sea-salt-bar.md) - [Coconut-Packed Plant-Based Chocolates](https://www.trendhunter.com/trends/nono-coconut-chocolate-bar.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md)