# Spicy Soy-Free Condiments The New Primal's Noble Made Wasabi Coconut Aminos are Hot & Sweet By Laura McQuarrie | Published 2019-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-aminos References: [trndmonitor](https://trndmonitor.com/condiment-spotlight-the-new-primal-wasabi-coconut-aminos/) & [thenewprimal](https://thenewprimal.com/collections/whole30-approved-marinades-and-sauces/products/wasabi-coconut-aminos) Coconut aminos, made from the aged sap of coconut blossoms, is a low-glycemic and gluten-free alternative to soy sauce with significantly less sodium and a slightly sweeter flavor profile. The New Primal's Noble Made line of bottled condiments for at-home cooking includes Wasabi Coconut Aminos, which adds even more interest to the [soy sauce alternative](https://www.trendhunter.com/trends/heydoh) with a [fiery kick of flavor](https://www.trendhunter.com/trends/wow-chilli-sauces). More than ever, adventurous foodies are wanting to see their favorite food products enhanced with unexpected hits of heat. The Whole30-approved, soy-free, [dairy-free condiment](https://www.trendhunter.com/trends/smash-kitchen) has the potential to enhance a range of recipes, including greens, seafood, salads, nut snacks, noodle bowls and even meat-free eggplant "bacon" strips, as suggested by the brand's recipe section. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spicy Condiments:** The trend of enhancing food products with unexpected hits of heat is growing, offering opportunities for innovative spicy condiments. - **Alternative Sauces:** Coconut aminos is gaining popularity as a soy-free and healthier alternative to traditional soy sauce, creating a market for innovative sauce products. - **Diverse Flavor Profiles:** Consumers are increasingly seeking condiments with unique and complex flavor combinations, opening opportunities for products like Wasabi Coconut Aminos. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry can capitalize on the growing demand for spicy condiments and alternative sauces by creating new product offerings. - **Health & Wellness:** With the rise of health-conscious consumers, the health and wellness industry can explore creating more low-glycemic and gluten-free condiments like coconut aminos. - **Alternative Protein:** The alternative protein industry can benefit from developing innovative recipes using condiments like Wasabi Coconut Aminos to enhance the flavors of plant-based food products. ## Related on Trend Hunter - [Umami Soy-Free Sauces](https://www.trendhunter.com/trends/umami-joy-sauce.md) - [Sustainable Soy-Free Sauces](https://www.trendhunter.com/trends/soy-free-sauce.md) - [Traditional Soy Sauce Alternatives](https://www.trendhunter.com/trends/soy-sauce-alternative.md) - [Multidimensional Sesame-Soy Sauces](https://www.trendhunter.com/trends/notoko.md) - [Artisan-Quality Condiment Collections](https://www.trendhunter.com/trends/primal-kitchen-commitments.md) - [Umami Mustard Condiments](https://www.trendhunter.com/trends/miso-mustard.md) - [Allergy-Friendly Mayo Spreads](https://www.trendhunter.com/trends/soy-free-vegan-mayo.md) - [Spicy Edamame Bean Snacks](https://www.trendhunter.com/trends/the-only-bean-1.md) - [Tamari-Based Soy Sauces](https://www.trendhunter.com/trends/kimono-mom-umami-sauce.md)