# Military-Approved Snack Bars SOUND Foods' Coconut Almond Bar is Formed with Ultrasonic Energy By Laura McQuarrie | Published 2023-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coconut-almond-bar References: [prnewswire](https://www.prnewswire.com/news-releases/sound-foods-seeks-to-transform-combat-rations-and-everyday-snacking-with-new-high-energy-coconut-almond-bar-301760081.html) & [soundsnacking](https://soundsnacking.com/)  This Coconut Almond bar is formed only with ultrasonic energy and a patented process that uses high-frequency low-amplitude sound waves to develop taste and texture. The 50-gram bar was created to dramatically improve the warfighter's eating experience. David Cho, co-founder and Chief Commercial Officer of [SOUND Foods](https://www.trendhunter.com/trends/coconut-almond-bars), said: "As SOUND finalized this Joint Services approved Coconut Almond bar for upcoming [MRE](https://www.trendhunter.com/trends/cookies-and-cream-mre), or Meals Ready-to-Eat programs, we asked ourselves, 'Why wouldn't we offer this exact delicious and filling snack bar to consumers?'" This bar boasts a signature post-consumption "clean burn" experience that offers near-immediate satiation without lethargy, enhanced mental clarity and sustained physical energy. With the introduction of this snack bar, SOUND Foods is refocusing its direct-to-consumer business to offer the exact products developed for the [U.S.](https://www.trendhunter.com/trends/propel-clear-protein) warfighter directly to the American consumer. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 42% | Activity: 38% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ultrasonic Energy-based Foods:** The use of ultrasonic energy to form food for texture and taste improvement disrupts traditional food manufacturing processes. - **Immediate Satiety:** The demand for satiating snack products offering quick and sustainable energy in addition to post-consumption satiation without lethargy presents opportunities for snack-based businesses. - **Direct-to-consumer for Military-grade Snacks:** Direct-to-consumer sales of military-approved snack bars presents a disruptive opportunity to the snack bar industry and brick and mortar retail markets. ### Who This Affects Most - **Food Manufacturing:** Incorporating ultrasonic energy technology to improve food texture and taste may lead to the disruption of traditional food manufacturing processes. - **Snack Food Industry:** The demand for satiating snack products offering immediate and sustained energy, coupled with the post-consumption satiation, presents opportunities for snack-based businesses to innovate. - **Retail Industry:** Direct-to-consumer sales of military-approved snack bars can disrupt the brick and mortar retail food industry as well as new approaches to product placement, distribution, and marketing for snack products. ## Related on Trend Hunter - [Military-Approved Snack Bars](https://www.trendhunter.com/trends/coconut-almond-bars.md) - [Clean-Label Crunchy Protein Bars](https://www.trendhunter.com/trends/south-40-snacks.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Next-Generation Nutrition Bars](https://www.trendhunter.com/trends/core-40.md) - [Crunchy Candy-Like Protein Bars](https://www.trendhunter.com/trends/warrior-crunch-bars.md) - [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md) - [Popping Candy Protein Bars](https://www.trendhunter.com/trends/highprotein-bar.md) - [Meal-Donating Snack Bars](https://www.trendhunter.com/trends/act-bars.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md)