# Surprise Coconut Deliveries Vita Coco's Coconotes Sends a Coconut to an Unsuspecting Consumer By Ell Smith | Published 2020-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coconotes References: [adweek](https://www.adweek.com/brand-marketing/vita-coco-surprising-fans-personalized-coconuts-mail/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adfreak+%28Adfreak%29) & [vitacoco](https://www.vitacoco.com/) Today is World Coconut Day, and there's no better way to celebrate than to surprise a loved one with a mailed package containing the fruit -- this, is the premise behind Vita Coco's latest campaign, which has been cleverly dubbed Coconotes. This campaign, run by the coconut water brand, invites consumers to ship a package containing a coconut and a bottle of Vita Coconut's coconut water, to an unsuspecting loved one. The packages arrive by mail, and consumers are able to attach a little personalized note. According to the brand, this surprise-and-delight style campaign encourages consumers to make connections during a time when its harder to see one another. Vita Coco hopes the surprise coconut will brighten a loved one's day. Image Credit: Vita Coco ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 42% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Surprise-and-delight Marketing:** Opportunity for businesses to create memorable experiences by surprising and delighting customers with unexpected products or gestures. - **Personalized Gifting:** Growing trend of customized and thoughtful gifts that allow consumers to add a personal touch, enhancing the emotional connection. - **Enhancing Human Connections:** Focus on initiatives that bridge the physical distance between individuals and foster meaningful relationships in a time of limited face-to-face interactions. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage companies to create unique packaging experiences that surprise and engage customers, elevating brand loyalty. - **E-commerce:** Disruptive innovation opportunity for online retailers to offer personalized gifting options and convenient delivery services, catering to the growing demand for unique and memorable experiences. - **Direct Mail Services:** Pivotal role in facilitating surprise-and-delight campaigns, providing a platform for businesses to send unexpected packages and customizable gifts, enhancing customer satisfaction. ## Related on Trend Hunter - [Nutritious Dairy-Free Coconut Drinks](https://www.trendhunter.com/trends/vita-coco-treats.md) - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md) - [Tropical Coconut Beverages](https://www.trendhunter.com/trends/pia-colada-with-pulp.md) - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md) - [Creamy Citrus Coconut Drinks](https://www.trendhunter.com/trends/vita-coco-treats-orange-crme.md) - [Textural Coconut-Infused Drinks](https://www.trendhunter.com/trends/hello-day-magico-drinks.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Fruity Matcha-Style Beverages](https://www.trendhunter.com/trends/green-tonic.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md)