# Coconut Mint Cold Brews illy Cocomint Pairs the Freshness of Mint with Exotic Coconut By Laura McQuarrie | Published 2023-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocomint References: [finance.yahoo](https://finance.yahoo.com/news/illy-cold-brew-limelight-summer-152600450.html) & [illy](http://www.illy.com)  Based on its cold brew, illy created a new recipe called Cocomint that's full of refreshing flavors for the spring and summer months. This natural soft drink made with cold brewed coffee features illy's unique 100% Arabica blend and it's the latest recipe developed by the [University of Coffee](https://www.trendhunter.com/trends/biocell) in collaboration with illy's experts. This refreshing treat, available exclusively in illy's single-brand outlets in Italy, France, UK and the United States, reminds of exotic and tropical destinations by combining the freshness of mint with the [creamy and comforting taste of coconut](https://www.trendhunter.com/trends/the-starbucks-spring-menu). Cocomint is made with the original Cold Brew Flat or Aria and it's topped off with a "natural, soft, and persistent head of foam." This drink is not just a treat for the tastebuds, it's visually stunning as well since the addition of mint turns the drink a bright green color. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 58% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cold Brew Innovations:** The trend of experimenting with different flavors and ingredients in cold brew coffee presents opportunities for companies to create unique and refreshing beverages. - **Coffee Shop Exclusives:** Creating exclusive beverages for certain coffee shop branches offers a unique selling proposition and increases consumer interest in visiting that particular location. - **Health-conscious Soft Drinks:** The use of natural ingredients and low-sugar formulations in soft drinks offers opportunities for companies to cater to health-conscious consumers. ### Industries Being Reshaped - **Beverage Industry:** New flavor combinations and exclusive drinks can disrupt the beverage industry and increase consumer interest in the market. - **Coffee Shop Industry:** Offering exclusive drinks and experimenting with new flavors and ingredients can differentiate coffee shops from competitors and attract new customers. - **Health Food Industry:** Creating low-sugar and natural soft drinks can disrupt the health food industry by offering alternatives to traditional sugar-laden beverages. ## Related on Trend Hunter - [Ready-to-Drink Cold Brew Cappuccinos](https://www.trendhunter.com/trends/illy-cold-brew-coffee.md) - [Caffeinated Coconut Water Drinks](https://www.trendhunter.com/trends/coco-cold-brew.md) - [Coconut Cream Vanilla Lattes](https://www.trendhunter.com/trends/coconut-irish-latte.md) - [Minty Holiday Blended Coffees](https://www.trendhunter.com/trends/peppermint-cold-brew-frozen-coffee.md) - [Tropical Dessert-Flavored Lattes](https://www.trendhunter.com/trends/coconut-brle-latte.md) - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md) - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Velvety Vietnamese Cold Brews](https://www.trendhunter.com/trends/nguyen-coffee-supply-1.md)