# Scratch-n-Sniff Rosé Bottles Cocomero Rosé's Label Smells Just Like Watermelons By Katherine Pendrill | Published 2018-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocomero-ros References: [delish](https://www.delish.com/food-news/a22038583/rose-scratch-and-sniff-bottle/) & [winc](https://www.winc.com/wines/2017-cocomero-ros-12222) Many consumers choose their wine based on the label, which is why Cocomero Rosé's new scratch-n-sniff packaging is a total game-changer for indecisive drinkers. Not only does the label feature an adorable assortment of cartoon flowers and watermelons, but it smells just like the fruit as well. Cocomero -- which translates into watermelon in Italian -- is a new rosé that boasts summery notes of rhubarb, honeysuckle, and watermelon. The fruity new wine is described as "refreshing, bright, crowd-pleaser," making it a perfect summer sipper. Of course, all of this is conveyed through the clever scratch-n-sniff label, which emits a light, watermelon scent when scratched. With so many rosés on the market, Cocomero's interactive scratch-n-sniff packaging helps the bottle stand out among the other pretty pink offerings on store shelves. Image Credit: *Winc.* ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Interactive Packaging:** The scratch-n-sniff label on Cocomero Rosé's bottles demonstrates the trend of using interactive packaging to engage consumers on a sensory level. - **Personalized Labeling:** Cocomero Rosé's unique label design and aroma aligns with the trend of personalized branding, allowing consumers to connect with the product emotionally. - **Sensory Marketing:** The scratch-n-sniff packaging of Cocomero Rosé explores the trend of sensory marketing, appealing to consumers' sense of smell to create a memorable experience. ### Who This Affects Most - **Wine & Spirits:** The wine and spirits industry can adopt scratch-n-sniff labels to differentiate their products and create a more engaging experience for consumers. - **Food & Beverage:** Food and beverage brands can incorporate scratch-n-sniff packaging to entice consumers and establish a strong connection between scent, taste, and product. - **Marketing & Advertising:** The marketing and advertising industry can utilize the trend of sensory marketing by creating interactive campaigns that evoke specific sensory experiences, like scratch-n-sniff. ## Related on Trend Hunter - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Unique Wine Flavors](https://www.trendhunter.com/trends/watermelon-chili.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Spring-Themed Fruit Wines](https://www.trendhunter.com/trends/echo-falls-fruit-fusion-watermelon-kiwi.md) - [Scented Hydration Stickers](https://www.trendhunter.com/trends/sniff-n-sip.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Alcohol-Removed Rosés](https://www.trendhunter.com/trends/alcoholremoved-ros.md)